‘Firgun’ at its best

In business, Israelis aren’t always known for looking out for others, but in the Western Galilee, a pastoral picture of cooperation and quality comes to light.

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June 1, 2017 21:28
Lotem Organic Winery

Vino and tapas at the Lotem Organic Winery. (photo credit: LOTEM ORGANIC WINERY)

 
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‘I don’t feel good about saying this, but Israelis are not great at helping each other out when it comes to business,” veteran tour guide Amnon Gofer says during a tour of the Western Galilee, including its shops and small businesses. “We’re trying to change that here.”

And so far, they are succeeding. Western Galilee Now (WGN), launched in 2011 with the help of JNF-USA, is a chamber of commerce and consortium of dozens of small businesses that look out for each other.

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