Amir Gilat 311.
(photo credit: Courtesy)
In an attempt to adopt a new vision for the about-to-be- reformed Israel
Broadcasting Authority, IBA chairman Amir Gilat on Wednesday launched a series
of meetings between think tanks, bringing together past and present
representatives of the IBA, members of the European Broadcasting Union (EBU),
and of the BBC.
Several former IBA talents – such as Yitzhak Livni,
Shalom Kittal, Yohanan Tsangan, Yair Stern and Gilad Adin – who went on to other
media outlets, where they created new norms and standards in Israel’s electronic
media world, were also among the participants.
They were invited because
they were in a position to make the comparison between the IBA and commercial
outlets, where they had been given opportunities that they could only dream
about when they were on the IBA payroll.
The EBU was represented by its
director-general, Ingrid Deltenre, who spoke of the challenges confronting
public broadcasting in the 21st century, and emphasized that people are hungry
for change – though she couldn’t quite spell out what that change should
BBC International News chief Peter Horrocks shared the BBC’s teamwork
philosophy that had brought about a revolution in broadcasting in the
Issues discussed by all the participants included the defining of
vision; deciding on what the IBA wants to be; determining who it wants to
attract and how to reach them; the significance of the word “public” in relation
to broadcasting; the conflict in trying to present an Israeli consensus to a
multicultural society; and commonalities and contrasts between public
broadcasting and other media, specifically in relation to the Broadcasting
Channel 1’s David Vitsum, who moderated the discussion,
said that up until now, the vision of the IBA was more or less that of the
Nowadays, he continued, the vision of the IBA is moving in a
slightly different direction toward self realization and is transforming itself
from a state broadcasting network to a public broadcasting network.
has made it clear that he does not intend for these meetings to be limited to
the broadcasting elite, but to be open to all the employees of the IBA – albeit
not in one fell swoop. He also wants to have the input of the IBA plenum and the