Brexit consolation prize: Marmite peanut butter spread

One consumer tweeted: “This is more controversial than Brexit!!"

August 15, 2019 15:23
1 minute read.
Marmite spread on toast

Marmite spread on toast. (photo credit: FLICKR)

"You either love it or hate it." That's what people say about Marmite - that strong-flavored, yeast-extract spread, which Brits often enjoy in their sandwiches for lunch or tea.

The big news that caused such a wild reaction on social media a few days ago, was that Marmite launched a new product last week – Marmite peanut butter, which will be available in the UK starting March 25.

Camilla Williamson, Marmite's brand manager, described the flavor as, “the most exciting product launch since the conception of the brand in 1902,” she was quoted as saying by The Independent.

What caused Marmite to make this brave move? Well, it came from their own loyal consumers, who have apparently been mixing their Marmite with peanut butter for a while now.
Reactions on Twitter were mixed and furious. One consumer tweeted: "This is more controversial than Brexit!!”

Another user tweeted: "Marmite and peanut butter is my favorite spread combo!"

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