In Marketing, Advertising, or Tech? Don’t Miss These 3 Events in Israel


If you’re involved in the tech industry, or a startup looking to make connections with heavy-hitters and like-minded individuals, Tel Aviv is the place to be. With three upcoming events for marketers and tech industry professionals, there are plenty of opportunities for networking and growth.

Optimove Connect

Optimove Connect is a first-of-its-kind retention marketing conference to be hosted in Tel Aviv on July 29th 2015, by Optimove, a customer retention platform provider. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web and other channels.

The conference, starting at 8:30 am, and running until 15:00, with a networking after-party starting at 19:30, is ideal for marketers, executives and entrepreneurs interested in the cutting edge of customer retention. Over the course of the day, attendees will learn all about the art and science of customer retention from notable experts which will share their tips, tricks and best practices developed during years of work with hundreds of brands.

The event is open to anyone who wants to learn about customer retention marketing, from the experts in this space, including Gigi Levy-Weiss, Investor and former CEO of 888, and Professor Barak Libai of the Arison School of Business at IDC. The event will include sessions on a number of areas, including: customer segmentation, predictive analytics, multi-channel marketing, gamified campaigns, and more. Tickets are available for NIS 500.

Advertising Wadi

Advertising Wadi is one of Israel's most innovative online advertising communities. Comprised of advertising industry experts and professionals from all over Israel, they come together to collaborate and learn from each other. Though online advertising is a highly competitive arena, the Advertising Wadi community believes in “co-opetition.”

Their next event will focus on video advertising, and will be hosted on September 3rd 2015, at Yahoo! in Tel Aviv. The event will run from 6 to 9 PM, and is open to anyone who registers. Registration for the event is free, but its recommended registered attendees who haven’t already done so join the Advertising Wadi community. Joining the community is also free, but requires members to sign up for the email newsletter, and Twitter users follow the @advertisingwadi account.

DLD Tel Aviv Innovation Festival 2015

The DLD Tel Aviv Innovation Festival is a multi-day event for anyone who loves technology. The festival runs from September 6th through the 12th, with the conference taking place on September 8th and 9th. This event is invitation-only, but interested parties can apply to receive an invitation. The early-bird ticket deadline is July 31, and is available for ₪1,800. The regular fee, charged beginning August 1, is ₪2,000.

Several major technology companies will be involved in the event, including: Intel, MasterCard, 4YFN, EU, Deutsche Telekom, IBM, Amazon Web Services, Airbnb, and Reverso.

If you can’t swing all three of these events, attending one or two of them will provide you with a wealth of information.