Yachin, the Israeli food brand by Zanlakol, enters the frozen products segment for the first time, providing availability and convenience with the launch of the "Baribua" series: 2 families of Superfood cubes, garlic, and seasoning herbs.
The Superfood cube family introduces a new line by bringing new values to the frozen categories in local marketing networks. Now, not only exclusive to high-end stores, spirulina, kale, beet-lycopen, and more cubes can be used in daily recipes.
On the other hand, the seasoning cube family is presented to consumers in XL cubes, larger than the current industry standard and adapted to the customary use in Israeli kitchens.
The category that is worth 40 million shekels a year
The "BariBoa" series of frozen products by Yachin is the result of consumer research, trends, product development, and collaboration with the local industry, a unique start-up in the Arava region and selected Israeli farmers.
The launch of the "BariBoa" series, Yachin's frozen cubes, is another significant step in implementing Yachin's growth strategy in the healthy world of vegetables and connection to nature, which the brand leads. The Superfood cubes are made from fresh agricultural produce and contain 100% quality ingredients, through a freezing and processing process that preserves nutritional values. All products are sold in packaging that allows for easy and convenient use.
The frozen vegetable and seasoning products market reached around 40 million shekels in Israel in 2022 based on consumer prices (according to StorNext publications).
Yachin brand, with the launch of "BariBoa" offers consumers a new value in the category, health value.
The Superfood cube series includes: spirulina (10 cubes tray of 14.5 grams), kale (10 cubes tray of 14.5 grams), beet-lycopen (10 cubes tray of 14.5 grams), turmeric (10 cubes tray of 8 grams), ginger (10 cubes tray of 8 grams).
The seasoning herbs series includes: a square jar of garlic spread containing 200 grams, crushed garlic (10 cubes tray of 8 grams), parsley (10 cubes tray of 8 grams), basil (10 cubes tray of 8 grams), coriander (10 cubes tray of 8 grams), and a new flavor! curry (10 cubes tray of 14.5 grams).
According to Rinat Ashkenazi, the Vice President of Marketing and Business Development at Znaklal, the company that owns the Yakin brand: "We are proud to offer our customers a new experience in the category of frozen vegetables and seasonings. Our entry into this market is a natural choice to expand our product portfolio and promise to bring more vegetables into life, with a variety of quality and innovative products that the Yakin brand is associated with. The frozen cubes project includes development starting from research to exclusive collaborations with the local industry and growers, with an emphasis on providing a basic solution. The project brings with it innovations, such as cube size tailored to customer needs, the addition of shrimp to the seasoning family, and especially expanding the use to also include superfood products with a composition of 100% natural ingredients, which were not previously available to consumers in the market. During this process, we are also expanding into the frozen world and providing consumers with high-quality, new, and easy-to-use solutions with superfood cubes alongside frozen seasoning cubes."
Recommended consumer prices per unit: Herb seasoning cubes series (crushed garlic, parsley, basil, coriander): 9.90 shekels | Ginger cubes and turmeric cubes: 11.90 shekels. Shrimp and crushed garlic cubes in a 200 gram jar: 14.90 shekels | Kale cubes and beet-lakefen cubes: 20 shekels | Spirulina cubes: 40 shekels. Products from the "BariBoa" series are available in marketing chains and sales points nationwide.