People always like to say "in the new digital world"
For those who have been on social networks for close to two decades, and on the Internet itself even before that, the phrase may sound funny. But the truth is this: the Internet, with its rapid and innovative movements, challenges so many people that the digital world is repeatedly defined as new and unfamiliar.
Digital never stops changing and advancing. Those who swam in the material and were professionals three years ago, can find themselves looking at digital campaigns today with a complete lack of understanding. The digital world is a developing, frenzied and advanced world, and to swim in it you have to grow along with it at the exact same pace, not stop for a moment.
This problem is encountered by many associations and organizations. They are not enough to adapt themselves to the digital world at the pace required of them, and as a result they fail to maintain sustainability in the digital spaces, to be present, to touch the hearts of the audience, to raise funds and to influence society as they would like.
If in the past associations could be content with publishing ads in newspapers or on television, and would pay a monthly sum of money to an advertising agency that took care of all this headache, today it is simply not enough and even much less relevant and useful. Today the formula is simple: those who are not digital simply do not exist.
So what do associations do that do not know how to build themselves a strong marketing presence on the Internet? They turn to the various advertising agencies, where after a period of activity they discover that nothing has changed, that the agency does not speak their language and does not know their needs, and once again they are left alone.
Want a strong presence of your association on the Internet?
Into this vacuuming pit enters - with great power and with record energy - 'Tick Tock'. With nearly twenty years of experience in the nonprofit world and a complete team of professionals from the field of organizations, and with a subsidiary company that raises millions every month, for nonprofits of all kinds, Tik Tek charts the future and the anchor for the nonprofit world.
Avraham Halhemi, CEO of the company, and Shlomo Hayman, Co-CEO, have each specialized for over a decade in the field of non-profit organizations. Together they founded Tik Tech, learned from the many mistakes of the other working methods found among advertising agencies, drew the right lessons, specified the needs of the association and differentiated them from the needs of the various companies in the economy, and in less than two years became the leading and successful company in the field, with the flag being professionalism Record, reliability, endless experience, and above all - great success in numbers.
"Non-profit organizations do not always succeed in bringing themselves to a situation where they are positioned wisely in terms of their visibility and projects, so they turn to all kinds of directions with different professionals," HaLhami explains the conflict. "Many organizations start the month already with a fixed expenditure of NIS 8000 as a retainer for an advertising agency, and in fact receive almost no return from it, except for designing an ad at their request here and there.
And this is for the simple reason that the advertising office does not have the targeted target required in the field of non-profit organizations. When the managers of these associations have to fly abroad, they will contact another professional, at an additional fee, and ask him to create materials in English, which the advertising office does not provide them with in a good way. In most of the associations, very day-to-day operations are required that the advertising offices simply do not know how to perform well.
"The manager of an association who has had an advertising agency for five years approached me and told me: "I'm flying next week for a round of meetings with major donors. What do I show them? How do I present myself?" In most cases, the advertising agency will say that it will create a prospect for him, but I tell you that the donor will throw this prospect to hell, it will not speak to him in any way, it will only drive him away. You need to know very well the umbrella, how to contact, Who to contact, what materials to come with. And associations time and time again let those who have never baked bread to bake their bread."
Tik Tek - is no longer an advertising agency
If you hear that Tik Tech established another advertising agency of the same type, the team Tik Tech founded and coordinated does not consist of advertising people at all, but of various professionals from the field of non-profit organizations. "In another company we founded, 'Millions', which deals specifically with raising funds for non-profit organizations and organizations, we employ over 100 telephone operators in full-time positions every day and behind them a whole array of digital, lead collection and advertisements on the networks," says Shlomo Hayman, "We are there every day, all day , in the interface with associations, and understand their needs like no other office can understand. The amount of clients we have from the targeted area of associations gives us so many hours of working with them and gaining such significant experience, that no other office that deals with this around the clock can technically accumulate.
"Today, after the experience we have gained, we already know on our own what the association in front of us needs. This is both a very deep understanding, also very significant experience in practice, and above all endless proven successes. We raise so much money every day with the strategy we have built and developed, that we have reached the position which allowed us to open another company that will not focus on raising funds but on building the entire extensive infrastructure that every non-profit organization needs. From there, most organizations will already be able to raise money themselves."
Tik Tek, focused on the needs of the association
It is important for Abraham to make it clear: "We did not come to build another advertising agency. We built a very focused company. Based on that, our pricing is also completely focused. We have no concept of an association that pays 10,000 NIS a month "for everything needed". We have very specific packages, which provide the exact answer for every association and organization, and for a certain fee, depending on the case, we provide a package of products that the customer needs.
Not monthly retainers, but payment for specific products. Every client of ours knows exactly what he gets for every shekel his organization paid. Whether it's Instagram feeds, WhatsApp statuses, a weekly or monthly newsletter, YouTube videos, rebranding or a website if necessary. For the production, writing and design of a weekly newsletter, for example, a sum of NIS 2,500 will suffice. A sum that easily covers itself from the newsletter itself.
From our point of view, when people browse Google they must find there the most accessible and super up-to-date information about our client, and every organization must look like a serious organization. When the donor on duty does a search, he will easily find all the information that will create his impression of the association within minutes."
"Another specialty that we have developed in this context," they expand, "is public relations all over the world, also for small or sectoral associations. To begin with, we make sure that each of our clients uploads 4-5 articles in English, which will easily provide a professional image of the organization. Later, in a manner Regularly and regularly, Tic Tac exports all the new activities of every association that works with us, and takes care to inform the world by all available means about every good thing done with the association's help. This publication gives the association a stable and well-established image, and constantly provides additional reasons to donate to it. In short, " Defines Avraham Halami, "I would say that we are an "advertising agency of 2024 for non-profits only".
Halami, Hayman and the entire team with them are focused on non-profit organizations, and come with great experience in recruiting and national and international projects. "We know how to brand organizations from scratch, produce prospectuses, digital books, rhythmic videos according to the common language on Instagram and today's networks, high-level art. We have poster artists, video editors, website builders, and content writers who specialize in websites, newsletters and even newsletters for synagogues and profile articles on Rabbis".
The year is 2024 and today more than ever association managers need to know that what used to be - no longer holds. Your association has a tremendous and real need to be present on the Internet and everywhere, in the most professional and sweet way possible. With the best videos, with the highest number of views, with the most active involvement of the audience, and with ready answers to every question, ones that will convince everyone who comes across your association why the world cannot exist without you.
"If you understand all this and are unable to provide the results yourself, allow yourself to be helped by us," exhorts HaLhami, "if this work draws a lot of energy from you and does not prove itself as you would like - blame it on us. We are so experienced that for us It's easy. Associations are our bread and butter. Schedule a strategy meeting with us at "Tik Tek" at no cost, and from there we will move forward together and build a strong and unbeatable marketing face for your organization."