The technology giant Apple cancels the plans to build an electric vehicle, a project on which the company has been working for about ten years: according to a report on the Bloomberg website that relies on citing anonymous sources, Apple's decision to end the EV project, codenamed Project Titan, will lead to the transfer of many of the 2,000 employees About the project for the "Artificial Intelligence Division". Apple did not respond to the report.
Apple envisioned that the electric car would be priced at around $100,000 and would be launched around 2028. According to the report, Apple spent hundreds of millions of dollars a year on the project, which was not known if it would see the light of day. The company has kept its EV plan secretive and executives have rarely commented on it publicly.
In 2017, the company's CEO Tim Cook spoke about Apple's plan to develop autonomous driving technology and described it at the time as "the mother of all artificial intelligence projects".
In September 2021, Ford Motor Company hired Doug Field - who led Apple's electric vehicle team as VP of special projects - to the position of director of advanced technology and embedded systems. Before joining Apple in 2018, he was senior VP of engineering at Tesla.
Apple's test vehicles logged more than 450,000 miles of autonomous driving in California from December 2022 to November 2023, nearly four times the previous 12-month period, Wired reported, citing records filed with the state of California. However, other technology companies used to put their vehicles through test runs of millions of kilometers.