Following the strategic acquisition by Hemilton Group, owned by the Aharoni family, it is now the official importer of the technology group, which includes the brands: Eufy, Soundcore, Anker, and AnkerMake, with a focus on chargers, cables, power banks, vacuum cleaners, headphones, smart cameras, and smart home products.
Founded in 2011, ANKER is a global manufacturer specializing in the development and production of advanced wireless charging products for smartphones, laptops, and tablets. The brand, considered a pioneer in its field, is highly recognized in the United States and ranks among the leading brands in the category.
With over 200 million products sold in 146 countries worldwide, ANKER is currently regarded as the number one manufacturer in the world in the field of mobile device charging.
Among the products that will be marketed under the brand in Israel are: wired and wireless chargers for mobile phones, power banks, chargers, and adapters for laptops. It is worth noting that ANKER charging cables are among the few approved by Apple for charging its devices, marketed in its brand stores in Israel and worldwide.
As part of ANKER's portfolio, brands such as Soundcore, specializing in headphones and portable speakers, and Eufy, offering small smart products, home security cameras, and advanced electrical products for the smart home, will also be marketed.
Perez Mahdi, CEO of ANKER's Middle East and Asia division, stated: "Our collaboration with Hemilton Group represents a significant step demonstrating our commitment to the Israeli market. With the experience and expertise of Hemilton Group together with our wide range of products in portable chargers, entertainment and audio accessories, smart security systems, and advanced electrical products, we aim to enhance and diversify the electronics and smart electrical products market in Israel."
Ronnie Aharoni, Vice President of Marketing at Hemilton Group, said: "Hemilton Group has set itself the vision of being at the forefront of presenting innovative solutions to the Israeli consumer, and collaboration with a technology giant like ANKER only strengthens this ideal. ANKER's innovation reflects our relentless commitment as a group to improve our customers' lives through advanced technology at competitive prices, disrupting the market once again."