Revive tired hair
The international hair care brand 'FRUCTIS HAIR FOOD' from Garnier introduces a new hair care series: Pineapple - FRUCTIS HAIR FOOD (Pineapple). The products in the series are designed for those with long, lifeless hair lacking vitality and shine, naturally suffering from split ends.
The Pineapple Hair Food series by Fructis contains organic pineapple extract, enriched vegan formulas that nourish the hair, improve its appearance and feel, making it soft as silk, giving it a healthier and more nourished look, with twice as less split ends, and a captivating tropical scent.
The new series includes three products: shampoo, conditioner, and hair mask that help smooth out split ends and give them shine. The products in the series stand out for their lightweight texture that penetrates gently into the hair fibers, building and repairing the ends without weighing down the hair. The hair mask has three uses: as a moisturizing mask, as a conditioner that provides softness to the hair without weighing it down, to detangle knots, and also as a leave-in moisturizing cream to nourish the hair.
Recommended consumer price for shampoo/conditioner, 350 ml: NIS 15 | Mask, 390 ml: NIS 40. Available at Super Pharm stores and online at Super Pharm website.
All-in-one for the face
The cosmetics brand "Dermalogica" presents all the benefits of cleansing - in half the time with one product that does the work of two: Makeup remover + self-cleanser - Oil to Foam Total Cleanser - one wash removes makeup, sunscreen, dirt, excess oil and pollutants, leaving the skin soft and smooth immediately.
Dermalogica experts believe that the secret to clean and healthy-looking skin is double cleansing: first with an oil-based cleansing product, and then with a traditional cleansing product. However, in the modern age, sometimes we do not have time and prefer multi-purpose products that work harder and faster.
Oil to Foam is a golden oil gel enriched with oblipicha oil, based on innovative technology that allows for breaking down and removing dirt from the skin. Adding water activates the intelligent formula, transforming it from oil into a rich, cloud-like foam for thorough self-cleansing of the skin. Plant-derived prebiotics added to the formula act as a moisture magnet, allowing for long-lasting moisture retention, keeping the skin soft and smooth after cleansing.
Recommended consumer price: NIS 284. Available for purchase on the official website, like all Dermalogica products, this product is free of artificial colors and fragrances, mineral oils, alcohol, and other skin-aggravating substances. Never tested on animals, gluten-free, and defined as VEGAN for vegans.
LIERAC in Super-Pharm
LIERAC PARIS luxury brand, marketed in Israel by Cosman Beauty, will enter for the first time in about 30 selected branches of the Super-Pharm chain and also on the Super-Pharm website. So far, the brand has been marketed in Israel in pharmacies, among cosmeticians, doctors, and on the company's official website in Israel. The leading skincare series that will be marketed in the chain stores include:
- Phytolastil - a series for preventing and reducing stretch marks that includes gel for use during pregnancy and serum for treating stretch marks (especially recommended for women after childbirth).- Sebologie - an anti-aging treatment series that includes acne treatment and for combination to oily skin, suitable for use by pregnant women.- Lumilogie series - for treating and brightening skin blemishes and pigmentation, suitable for use by pregnant women, as well as Rosilogie for skin rejuvenation that includes a cream to reduce redness and day and night serum for sensitive skin.- Body Slim series for body care - a kit for cellulite treatment and body cream for contouring and shaping.- Sun protection series - a unique stick for protecting the sensitive area around the eyes, a new cleanser series based on seaweed and cortisone water that strengthens the skin and balances the skin's microbiota.
During the year 2024, the new Arkskin series is expected to enter Super-Pharm for anti-aging treatment during menopause, including day cream, night cream, and body cream.
According to Barbara LaMafel, CEO of Cosman Beauty: "The global strategy of the brand LIERAC Paris is to make the best cosmetic dermatological solutions accessible to the skin in leading pharmacies and selected cosmetic machines, in addition to e-commerce platforms. From the variety of LIERAC Paris, in the first stage, a line of 14 face and body products will be marketed in Super Pharm. In 2024, new products are expected to be added, including a specific series for the transition age".
Pipita and Metal in the world of footwear
With the cooling of the weather, here is the forecast of the international fashion brand NINE WES, for the winter 2024 shoe closet.
The brand's winter 2023/2024 collection draws inspiration from leading fashion houses around the world and strives to emulate the trends exposed in shows and catalogs towards the cool season, including the pipita print, metallic materials and decorative additions such as studs and fringes.
The dominant colors in the new collection are warm tones leaning towards brown and white chocolate, black, off-white, stone, beige, nude (light and dark), plum, burgundy, orange, apricot (defined as the color of the year for 2024), navy blue, bottle green, khaki, gold, and silver.
The price for an item from the winter collection starts at NIS 400, available at the network's branches nationwide and online.
The power to continue
The "La Luna" collection of strength bracelets was created with the intention to support, strengthen, and remind ourselves 24/7 that we have the power to continue. Additionally, it is intended to serve as a contribution to the rehabilitation of the surrounding area, with already tens of thousands donated.
Livnat Kopit, the owner of the brand, focused her thoughts and resources towards fulfilling this purpose. This led to the creation of the bracelets in the first week of the fight, originally sent to lionesses who survived the cursed Saturday. Today, they are available for purchase to the general public.
The bracelets are offered in different colors and represent various groups, with the standout being the yellow bracelet expressing solidarity with the captured soldiers. The price for the strength bracelet is NIS 180.
From the understanding that the bracelets provide an immediate sense of strength and encouragement to those who wear them, the collection has expanded to include fabric bracelets with prints of lions with "Am Israel Chai" and Stars of David, priced at NIS 69.
Available at Livnat Kopit's studio in Ramat Hasharon, 8 Hacheresh Street, or through this link.