The world as inspiration
The first thought that goes through my head before a flight is a comfortable garment, I was happy to see that the fashion designer Meital Carmeli for the MC brand she founded, thinks like me and not because she worked as a flight attendant at El Al between degrees, she didn't study fashion but the desire to express herself through clothes burned in her and that's how she became For a designer with a captive audience who fell in love with the items and rightfully so.
Her travels around the world as a flight attendant and as a lawyer were for her a cosmopolitan showcase to the world of fashion, as well as the understanding that clothes are meant to be comfortable and thus, places she visited, people she met and clothes she wanted to wear, became a beautiful feminine collection with a personal upgrade and a twist that is unique to her, with the first item she produced , had handmade "half gloves" simply because she saw them in an old movie and loved them.
Carmeli took classic cuts and made them relevant, she improved and upgraded them because that is her guiding motto, she bought good fabrics, because the stage of choosing the fabrics for her is a cornerstone of the selection process that focuses on the quality of the materials they are made of, the softness, the pleasantness, the durability, with a large part of the fabrics undergoes complex processes that make them unique in touch and tone, there are unique fabrics and materials that are treated exclusively by hand in the studio, such as her unique denim fabric that those who wear it once fall in love and a nylon fabric that is unique to her and is only used in "Shenkar", Carmeli makes sure that the MC brand has a strict On elite sewing, you paid attention to the small details, precision and finish.
The color selection process is very significant for Carmeli, the colors are monochromatic, they include desert colors and nylon stone and shankar. Her motto is not to give in to trends and to be faithful to the values that are held, among the leading items in the collection are "Big Brother" pants, comfortable jackets, some of which are double-sided, free and relaxed shirts and tank tops, wide dresses, skirts with a lot of fabric with shrinking at the waist, with the most hysterical skirt made of nylon fabric and a belt Inspired by the seat belt of an airplane seat.
Meital Carmeli's clothes for the MC brand lift the mood and the women who wear them are like characters in her plot, "When you have the confidence in yourself, you can wear what you want and project something personal about who you are and what you feel, the way you hold the clothes tells the story Your story, that's how choosing clothes becomes an experience and I, as a designer of a fashion house, enjoy seeing the customers experience it over and over again.
Between the waves
The current heat wave is a reminder that very soon, we will peel off the layers of clothes (I admit that I haven't exhausted yet) and our wardrobe will be joined by swimwear and beachwear, the "Jack Cuba" brand, revealing the first glimpses of what is expected to star on the beaches, in the swimming pools when some of the items are possible Adopt for a daily or evening look.
Dragging extra pounds from unnecessary eating that we call emotional eating" you should get to know the shaping swimwear that will eliminate unnecessary tires, swimwear produced with innovative technology, from a fabric registered as a patent that shapes the body 3 times more than any other shaping swimsuit, they are comfortable and pleasant and available up to size 56 and in a variety of cuts , designs, wide straps, narrow or one shoulder, low neckline, blurring gathers, transparencies, floral prints, leopard and shades of red, green, purple, royal blue and black.
There are stretch swimwear made of elastic, soft, comfortable and seamless technological fabric that dries within an hour and a half, available in sizes XS/S, M/L and in black or tai dai wash in green, blue, red and orange. Bling bling lovers are offered the glamorous glam collection, you can choose between bikini, brazilian, thong and high cut bras, bras with or without underwires, with straps or strapless, triangle or balcon cut, the set can be put together according to personal taste and there are also complete swimwear and with openings Cut out, the Lorax fabrics or spotted, zebra, floral and crochet-like prints, the colors, a combination of black and white, gold, metal, yellow, red, green, purple and a combination of accessories such as gold hoops.
For a perfect look we offer chiffon, lace, crocheted and cotton beachwear, kaftans, one size chiffon from XS to KL, lace dresses, skirts, long or short pants, crocheted beach dresses. Here, too, leopard and zebra prints, black and white, blue and purple, light blue and pink combinations are the stars, and every swimsuit can be matched with a prao. Available in the JACK KUBA chain of stores and on the website.
Light to the skin
The Hava Zingboim Cosmetics Corporation launches MOISTURIZER PLUS - an extremely light and delicate moisturizing cream, which is easily absorbed and does not leave a greasy feeling on the skin, the cream improves the health of the skin and its texture and is suitable for young skin and secretory and oily skin, it refines and improves the texture of the skin, increases the level of moisture, maintains Skin elasticity and provides powerful protection against free radical damage.
The cream is antibacterial, non-comedogenic and suitable for use even in active acneic skin. Another from Zingboim, a rich therapeutic derma-phile cream, with microencapsulation technology, which allows the hyaluronic acid to penetrate the upper layer of the skin.Contains stable biomimetic peptides, which work synergistically to improve the condition of the skin, its firmness and function, giving a radiant and vital look, increasing the volume of the skin, blurring wrinkles, encouraging the production of collagen fibers naturally and protecting the integrity of the existing collagen fibers, restoring the protective layer of the skin, providing antioxidant protection, Brightening the skin, maintaining intense moisture for up to 8 hours. Suitable for mature, normal to dry skin. Available at PME beauticians who work with the Hava Zingboim method.
Attacking hypotheses
The desirable hair care brand Kerastase, launches luxury gift boxes, for hair care that include a shampoo-overlapping bath, an intensive mask and a third variable thermal/cream product in full size, which can be adapted to any hair type.
Among the box series: Carl Manifesto - the products of the series provide moisture to curly hair; Genesis-products that help strengthen the hair fiber and reduce hair loss as a result of breakage; Chronologist - products that give life to the hair and help restore the shine and luster to the hair; Chroma Absolo - to maintain the hair and color; Discipline-products for frizzy, rebellious hair, give softness and shine. Available at Crestas authorized hair salons only.
A touch of lemons and pines
On the one hand I don't understand the hysteria surrounding Passover cleaning, the house should always be clean, on the other hand new cleaning products make me happier than chocolate and when it comes to the Touch brand, the celebration is double.These days, the brand is launching not only a new presentation - Miran Buzaglo for those who fall asleep, but also a renewed series of sprayers based on pine oil ready for use in spraying. Many have become addicted to the beloved pine gel fragrance and now it comes in a convenient and effective version for thorough cleaning of all types of surfaces and leaves a shine and a fresh pine fragrance.
In the collection: foam sprayer for general cleaning + bleach for disinfection and whitening, antibacterial, destroys 99.9% of bacteria - effective foam for spraying on any surface for thorough cleaning, disinfection and whitening with a fresh lemon scent; Foam sprayer for general cleaning - a multipurpose preparation for cleaning all types of surfaces, does not contain bleach but disinfects the surface, has a refreshing lemon scent; A sprayer removes scale from surfaces such as showers, sanitary ware, stainless steel surfaces, glass, the foam adheres to the surface and remains for a long time, cleans light signs of rust and destroys bacteria; A sprayer that removes grease from food, cooking and baking dishes, ovens and stoves, convenient and extremely efficient, complies with the requirements of the Israeli standard.
Sealed and perishable
At Cafe Joe, they care about the future of the world and are launching for the first time in Israel after two years of research and development, a new line - sealed biodegradable coffee capsules made of natural material that keep the coffee fresh as much as possible and, of course, the environment.
Coffee Joe is the first and only company in Israel that produces biodegradable biopolymer capsules made of natural materials, derived from 100% cellulose and vegetable oils of biological origin, the new capsules are completely airtight and keep the coffee fresh to the maximum and take the familiar espresso to new heights of taste, body and aroma. have you finished drinking Throw the capsules into the home compost and here you are helping to preserve the quality of the environment. Available at Delek's JOE convenience stores and the digital coffee shop on the website.
Drink and greet
If there is a reason to raise a toast on Passover, it is for the mentally and physically healthy return of the abductees and the soldiers. In the ecological vineyards of Tabor Winery, there is a balance between soil, vegetation and life, based on the concept that a healthy ecosystem will benefit the animals, the soil and the vines - an ecological concept that holds that from a state of balance, more resistant vines will grow.
The winery is launching a case containing two wines: Mount Gewurztraminer - a semi-dry white wine with aromas of tropical fruits, exotic spices and a noticeable sweetness on the nose that continues to the mouth, a wine that is suitable for any time of the day.
The case also contained Adama Merlot produced from quality grapes coming from the winery's vineyards in the Galilee, juicy fruit wrapped in deep and powerful flavors that create a concentrated and rich wine that manages to maintain a restrained but generous character, the wine was aged for 12 months in French oak barrels. What adds to its complexity, can be obtained at specialized wine and alcohol stores and at the winery's visitor center.
Jerusalem Winery launches a dry rosé wine, produced from Pinot Noir grapes, the wine is fermented in stainless steel tanks at a low temperature to preserve the aromatic character of the grapes, the wine has a light pink hue and aromas of strawberry, raspberry, and citrus blossoms, medium body and balanced acidity.
The Scotch from Isrko, launches a dry red wine from the Rioja region in Spain, from Tempranillo grapes from sustainable vineyards, a wine that matures in American oak barrels with a light medium roast, which gives the wine a character that characterizes Rioja. The wine has a red red color, it is aromatic, fruity and fresh and reminds of the sweetness of vanilla. Available at Tiv Taam branches, professional stores, selected restaurants and bars.
Teperberg Winery launches Inspire Art - new limited edition wines, in collaboration with the international artist DEDE, in the series two new varietal wines: Debuki, Inspire, 2023 and Sauvignon Blanc, Inspire, 2023, both limited edition Carmel Wineries, launches Selected Cabernet Merlot 2023-dry red wine from Merlot and Cabernet Sauvignon grapes with fruity flavors and a balanced finish, and Private Collection Rosé 2023-dry rosé wine, based on rosé grapes from selected vineyards throughout the country, with a delicate rosy hue and raspberry and blueberry flavors.