Ahead of Passover, the Vardinon and Na'aman brands are launching advertising campaigns with an investment of about NIS 1.5 million nationwide, including broadcasts on television, leading content sites, digital videos, social networks, network influencers' activities, and more.
The brand's campaign, "Na'aman," led by Chef Asaf Granit, the network's presenter and professional consultant for the past 6 years, focuses on the rich offerings of the Spring-Summer 2024 collection, with quality utensils in original designs stealing the show on the holiday table.
In addition to serving and hospitality utensils, the Na'aman collection offers a wealth of pots and pans, gadgets, textiles, kitchen accessories, and more. As always, the impressive design of the holiday collection aligns with the brand's uncompromising product and technological quality.
As part of the campaign, the Na'aman chain offers a 40% discount on the entire holiday collection when purchasing 2 items or more.
Meanwhile, the "Vardinon" brand uses a refreshing creative language: the brand's new campaign features colorful room cubes, each cube is part of a whole 'dollhouse' showcasing the wide range of products.
The playful tone in English adds wit to the advertisement, emphasizing the central message of Vardinon's Spring-Summer 2024 collection - Mix&Match Yours.
As part of the campaign, Vardinon offers club members and new joiners a 40% discount on the entire holiday collection when purchasing 2 items or more.
Sigal Oron, CEO of the Na'aman and Vardinon Division: "The new campaigns we have launched emphasize our guiding principle of composing the array of new collections, emphasizing extra thinking and care to offer a rich variety of quality solutions that resonate with the broad tastes of the Israeli consumer. We listen and learn well the needs of our customers, who undoubtedly love aesthetic and sophisticated home styling items, but are not willing to compromise on functionality, reflected in the abundance and quality of the festive collections of Vardinon and Na'aman."
Gil Gershon, Marketing and E-commerce Manager at Extra Retail, added: "The new campaigns we launched for Passover are already generating interest and curiosity thanks to the marketing strategy speaking to the Israeli consumer straightforwardly, focusing on his needs and tastes."
Both campaigns are led by the advertising agency TBWA, with production led by YAP, headed by director Yogev Azriel.