Everything that happened at Google Cloud's NEXT 2024 conference

Google Cloud's NEXT 2024 conference unveils advancements in generative AI enabling business growth and empowering developers to support customer success.

 Google and artificial intelligence  (photo credit: REUTERS/Dado Ruvic/Illustration/File Photo/File Photo)
Google and artificial intelligence
(photo credit: REUTERS/Dado Ruvic/Illustration/File Photo/File Photo)

Google Cloud opened the NEXT 2024 conference in Las Vegas, USA yesterday (Tuesday) and presented several significant announcements regarding how innovations in the field of generative artificial intelligence are helping it enable businesses to grow and allow developers and content creators to help their customers succeed.

From optimization to new Vertex AI capabilities, being able to harness the power of generative AI becomes easier than ever. At the conference, Google Cloud announced the opening of the option to store data for generative artificial intelligence services in a secure cloud in 11 additional countries, including Israel. Among the innovations announced by Google Cloud:

A world of artificial intelligence-based systems: Google Cloud's comprehensive portfolio of artificial intelligence solutions enables the development of sophisticated artificial intelligence systems that can help revolutionize customer service, employee productivity and content creation.

Google Workspace Gets Smarter: Introducing Google Vids, the new AI-powered app for creating video in the workplace, along with new AI plugins for meetings, messaging, and security.

Artificial intelligence everywhere: Google Cloud allows you to use artificial intelligence within a secure cloud in a location closer to where the data is created and used, as well as within isolated environments. As of today, Google Cloud is expanding the number of data storage locations for generative artificial intelligence services to 11 countries, including Israel.

Artificial intelligence-based capability in cyber space: new security applications based on Gemini will allow us to strengthen the ability to gather intelligence on cyber threats, and respond to cyber incidents.

AI-Optimized Infrastructure: Innovations like Nvidia's A3 Mega, HGX B200, and GB200 NVL72 chips now coming to Google Cloud, the now-available TPU v5p processor, and AI storage optimization options provide the strong foundation required for the workloads of artificial intelligence. We will also present Google Axion, our first central processing unit for data centers based on ArmⓇ technology.

Access Model Expansion and Validation Capabilities: Vertex AI now offers an even greater number of options with Gemini 1.5 Pro (showing a context window of about one million tokens) Claude 3, CodeGemme, and Imagen 2. In addition, Vertex AI now includes search engine validation capabilities of Google and within the framework of the data coming from corporate applications such as Workday or Salesforce.

Developer tools: With Gemini's code and cloud utilities, we boost developer productivity, enabling faster and more efficient coding.

Artificial intelligence for data analysis: Gemini's integration with BigQuery, databases, and Looker expose us to new possibilities when it comes to data analysis, information transfer, and regulation.