H&O Group Launches Chain Stores with a New Concept for Babies and Kids, under the name: H&O kids.
The store brings together American baby and children's brands: CARTERS, OSHKOSH, SKIP HOP, and the home brand: H&O KIDS, forming one roof - ONE STOP SHOP - for children's fashion, from newborns to 12-year-olds.
The first store, as mentioned, spans an area of 110 square meters and includes new, diverse, and rich collections for babies and children, including clothing, footwear, and accessories for leisure, daycare, school, and festive occasions.
According to Yossi Malka, CEO of the H&O chain: "The children's sector is one of the core areas of the H&O group, and we intend to strengthen it in the coming years. The new concept of the chain brings H&O children's brands into malls, making the brands accessible to all customers.
The group plans to open another 20 stores for babies and children with the new concept, mainly in malls and leading shopping centers throughout the country.
H&O chain, founded in 1994, is spread across the country in large stores in open-air shopping complexes, totaling 28 branches and employing over 1,200 workers.
The chain markets a variety of brands such as: Nike, Adidas, Brooks, On Cloud, Nautica, Lee, Wrangler, CARTERS - OSHKOSH, SKIP HOP, Delta, Pampers, Triumph, Tag Woman, EXT, Expo, Solo, Red-Back, Regatta, and more.