Rebar, a leading wellness drink brand, is enhancing the shopping experience by launching a new delivery service through its app. This service allows customers to enjoy Rebar beverages without visiting a store, while still earning points and benefits. Ranked third among food chains in Israel, Rebar's popular app aims to reward loyal customers, enabling them to accumulate goodies not only in-store but also with deliveries, a move expected to boost app demand and usage.
The app gained popularity thanks to its feature allowing users to skip the line and schedule drink preparation before arriving at the store. It also offers personalized rewards based on customers' consumption habits.
The new delivery service will offer most of the drinks available in-store and will be available nationwide. Delivery fees are set at NIS 16, with a minimum order of NIS 50. To celebrate the launch, club members will receive their first delivery free of charge from April 10 to April 22, 2024.
This step marks another phase in Rebar's digital revolution, enhancing user experience and allowing over 800,000 club members to enjoy exclusive, updated benefits, skip queues, and save valuable time.
Upon joining the app, users receive free club membership, a free drink size upgrade with every M drink purchase, 10% of the total purchase value as goodies for future use, a birthday discount of 30% on a drink of choice, and more. The app is available for free download on Google Play and the App Store.
70% Increase in App Sales
Irit Gilan, Rebar's VP of Marketing, stated: "Over the past year, we've seen a 70% increase in app sales. We know our audience is very tech-savvy and prefers using convenient, accessible digital solutions that save time.
Due to the growing demand from our customers to enjoy our health drinks without visiting a store, we are now launching a friendly and accessible delivery service via our app, allowing anyone to order at home, work, the beach, or surprise friends with a delightful delivery.
It's important for us to continue meeting customer needs, whether through menu solutions, product innovation, or service initiatives. Thanks to our connection with club members, we continuously improve the overall brand experience, both in drink quality and in offering a flexible, convenient, and updated shopping experience."