The sweet scent of success: Concentrates and cleaning wipes from NUBY

WELEDA Reintroduces their popular “ Yogurtia" Flavors, Feldman ice cream responds to public demand, and salted snacks make a comeback

 WELEDA's Skin Food series (photo credit: PR)
WELEDA's Skin Food series
(photo credit: PR)

In response to parents' need for a quick and safe way to prepare baby formula, NUBY has launched RAPID COOL, a device that rapidly cools down the formula while maintaining a precise and safe temperature. The device's innovative design, resembling a thermos, absorbs heat from the water, allowing parents to achieve the perfect temperature without the risk of burns. Priced at 249.90 shekels, this handy device is a game-changer for formula-feeding parents.

Head & Shoulders, known for their effective dandruff-fighting shampoos, has introduced their new therapeutic series for scalp care called DERMAXPRO. These series provide up to 72 hours of moisture to the scalp, soothing any irritation and eliminating dandruff. Enriched with vitamin E and active aloe vera, these shampoos effectively tackle dryness and itching. According to our experience, the new shampoo cleanses the hair thoroughly while reducing discomfort. You can find it at Super-Pharm for 29.90 shekels.

 DERMAXPRO of Head and Shoulders (credit: PR)
DERMAXPRO of Head and Shoulders (credit: PR)

WELEDA, a renowned brand favored by celebrities like Rihanna, Victoria Beckham, and Hailey Bieber, has expanded their range with a new series designed to replenish moisture and rejuvenate facial skin. Specifically formulated for normal to dry skin, this series contains active ingredients like Centella Asiatica (CICA), Sacha Inchi Oil, and olive leaf extract. The day cream, night cream, cleansing milk, and ultra-light oil in the series provide deep hydration without feeling heavy. At prices ranging from 149 to 129 shekels, it's a worthwhile investment for your skincare routine.

Ritzpaz Fresh Home has released two new cleaning products infused with the beloved Ultra Fresh scent from their Maxima fabric softener series. The floor cleaning liquid concentrate and moist floor wipes both carry a strong, noticeable fragrance that leaves a pleasant aroma lingering in the air for hours. These products are priced at 21.90 and 10.90 shekels respectively.

 Rapid Cool by Nuby (credit: PR)
Rapid Cool by Nuby (credit: PR)
Strauss's "Taste of Nature" brand expands its selection of tomato preserves in the "Taste of Nature in a Box" range. They have also launched a trio of pasta in small packaging, offering a smooth and delicate tomato paste perfect as a base for sauces and stews. These convenient 200-gram packages are ideal for those who prefer smaller quantities that stay fresh for longer. Prices range from 15 to 8.90 shekels.

Osem adds a touch of sweetness to the winter season with the new Peti-Ber Tiramisu. This delectable treat combines a crispy biscuit with a flavorful coffee cream and mascarpone. A delightful fusion of aromatic vanilla and refined coffee, this Peti-Ber is a must-try for anyone who loves the taste of Italy. Priced at 15 to 7.50 shekels, it's an indulgence worth savoring.

After the outbreak of war on October 7th, the salt factory in Sderot was forced to close, resulting in the temporary halt of potato chip production, among other snacks. However, with the salt factory now back in operation, the brand has responded to public demand and brought back two editions of potato chips: cheddar cheese flavor (parve) and vinegar and salt flavor. These limited-time editions are available for 6.90 to 2 shekels.

Responding to popular demand on social media, Feldman Ice Cream is reintroducing their successful flavors of "Yogurtia". After viral TikTok videos caused a shortage in stores, the product is now back in stock at Feldman Ice Cream factory stores nationwide. "Yogurtia" is a frozen whipped dairy blend infused with bio yogurt, boasting a mere 128 calories per unit. With a tangy vanilla flavor and a rich creamy texture, this ice cream can be perfectly paired with fresh berries or enjoyed on its own for a refreshing and not overly sweet treat. Prices range from 7 to 4 shekels.