THE COMMUNICATIONS profession in its various branches is becoming so popular that Netanya Academic College has signed up some of the leading people in the field as members of its faculty staff to teach communications in the next semester. Among them is Prof. Aryeh Naor, who in 1977 was a news editor at Israel Radio when then prime minister Menachem Begin summoned him to be his cabinet secretary. Begin was extremely well acquainted with Naor's family. Naor's uncle David Raziel, was one of the founders of the Etzel fighting forces. His mother Esther Raziel Naor was a member of the first Knesset and remained an MK for 25 years She also had the distinction of having been the first presenter on the Etzel's clandestine radio station. For the past several years, Naor, who is married to Supreme Court Justice Miriam Naor, has been professor of Public Policy and Administration at Ben-Gurion University of the Negev. Also joining the NAC communications faculty are Dr. Zvi Barel, a senior journalist with Ha'aretz; Dr. Reuven Pedatzur, pilot and journalist; attorney Moshe Negbi who is the legal commentator for Israel Radio and Channel One; Dr. Motti Neiger, chairman of the Israel Communications Association; and Prof. Dov Shin'ar, one of the pioneers of Channel One, who will head the communications program. THE ISRAEL Electric Corporation has announced the appointment of Moshe Bachar, 57, as its deputy CEO. Bachar has been working at the IEC since 1978 and initially was an engineer in the planning department of the division for planning power stations. Over the years he has held a number of responsible positions. Bachar, who is married with three children, has a first degree in Mechanical Engineering from the Haifa Technion and an MBA from Derby College, which is a branch of Derby University in England. Before joining the IEC, he was with the permanent army serving as an Assistant Battalion Commander with the Golani Brigade. He also holds a pilot's license. HAUTE COUTURE designer Efrat Kalig, who specializes in one-of-a-kind, custom-made bridal and evening gowns, has signed a contract with public relations strategy and marketing firm Itay Atias for the exclusive handling of her account. Although Kalig has been producing under her own label for only three years, she has already earned a reputation for her fine workmanship, the richness of the fabrics she uses and her attention to detail. ALTHOUGH STORES in Tel Aviv are often open till late at night, it is rare for those that are not 24/7 supermarkets, minimarkets and convenience stores to be open as late as midnight. Designer Sarah Braun is making an exception to the rule. Her salon at 162 Dizengoff Street will be open from 10 a.m. until midnight on Thursday, July 26 in a final sale to get rid of summer stock. Merchandise will be discounted up to 80 percent, and no item in the store will cost more than NIS 200. EVERY MODEL and athlete knows that their's is not a lifetime profession. Former soccer star Alon Mizrahi, who has the distinction of being the greatest Israeli scorer of all time, is opening a car rental agency in Netanya with the local franchise for Europecar. Mizrahi has been enjoying soccer on the beach so much that he doesn't want to leave Netanya, and has decided to operate the business himself instead of hiring a general manager. AFTER SEVERAL failed attempts to find a buyer, the Irit fashion house has finally succeeded. The acquisition has been made jointly by rival apparel company Jump, and Rami Shavit, the main shareholder in the New Hamashbir. Shavit has also acquired 50% of the shares in Jump for NIS 22 million. The transaction is expected to be finalized later this week. Jump was established in 1981 by Menachem Kopitz, who remains the CEO. The company now has 57 branches in Israel and recently opened three more in the Ukraine. Among the people previously interested in getting a 51% stake in Irit was Harel Weisel of Fox, based on a company value of $6m., but the deal fell through. Gidi Goldfinger of Lee Cooper was also interested, but backed off after reading the company's financial report. AFTER MORE than 20 years with Sapiens Programming, which she helped to found, Mika Kodish, 53, has decided to call it quits. Kodish joined Sapiens in 1984 as one of its first programmers. Over the past four years she has served as the company's executive technological director. Kodish, who will leave some time over the next few months, will not entirely sever her connections with Sapiens, and will continue to act as a consultant to the company.