Shira Singer, Head of Digital Customer Experience in the Technology Division at Mekorot, will participate in the upcoming Women Leaders Summit 2026 hosted by The Jerusalem Post, bringing a perspective shaped by one of Israel’s most vital and often overlooked sectors: water infrastructure. For Singer, the conference is an opportunity to highlight a field that quietly supports daily life. “We’re a sector that is taken for granted on one hand, and on the other, entirely essential,” she says. “You can’t live without water, and definitely not without infrastructure.” Today, infrastructure is no longer just about concrete and steel. It is also about the invisible digital layer, the cloud, the fiber, and the AI, that ensures every drop reaches its destination with surgical precision.
Behind the simple act of turning on a tap lies a complex, technology driven system that Mekorot continues to develop rapidly. Operating in a semi arid region, Israel has become a global leader in water management, largely due to innovation. At Mekorot, technology is integrated throughout the entire process.
“From the moment water reaches the tap, there’s almost no stage without technology,” Singer explains. “We have dozens of technological projects every year, and we cannot compromise. Our employees need to know how to operate these systems.” That challenge is especially complex given the diversity of Mekorot’s workforce.
From engineers to field technicians, the company’s diverse workforce depends on these systems in their daily routines. Making sure these tools are accessible and easy to use is essential, not just for efficiency, but for reliability. “Everything has to work for everyone,” Singer emphasizes. “There’s zero tolerance for a situation where there’s no water in the tap.”
At the same time, Mekorot operates in a traditionally conservative industry that is now experiencing rapid change. In recent years, the company has accelerated its adoption of advanced technologies, including cloud infrastructure, fiber optics, and highly secure systems to protect critical national infrastructure. “Infrastructure is a traditional sector,” Singer says, “but we’ve made a very significant leap forward.” Part of that transformation involves managing the balance between legacy systems and emerging technologies like artificial intelligence, an area Singer believes will only grow in importance.
It also involves expanding collaboration with global technology leaders and adapting innovations to meet the specific needs of Israel’s water sector. Alongside these technological changes, Singer has also helped lead a cultural shift. A key part of her role is ensuring that people are at the center of every system the company develops. “I focus on three pillars: design, adoption, and change management.”
“In the past, you could release a system and say, ‘Figure it out,’” she says. “Today, we have teams that support our workers, guide them, and make sure the technology actually works for them.” This user focused approach extends to the end customer. “At the end of the day, we meet a farmer out in the field who needs reliable water, clear billing, and accurate information,” she explains. “We incorporate everything into technology so it’s accessible, clear, and precise, not just for our employees, but for our customers as well. This has a real world impact.”
Singer’s leadership also reflects a broader shift within a sector that has traditionally been male dominated. While infrastructure industries worldwide still lean heavily male, she offers a perspective she believes is increasingly crucial. “In a world of systems and sensors, women provide the essential vision that breathes humanity into technology, ensuring our progress is measured not just in data points, but in the lives we empower,” she says. “And this is what truly helps move organizations forward.”
Written in collaboration with Mekorot