In today’s fast-paced world, we all find ourselves hungry in the middle of a busy day, without the time or energy to cook. Not by chance, the data shows that consumption of individual dishes has been significantly rising in recent years. So what do Israelis most love to eat when there’s no time, what are the most common hours, and how can you enjoy the combination of fast, tasty, and nutritious all in one? The data is surprising.
Not only at work: When and where we most love to grab a bite
Today’s consumers are looking for quick solutions especially at lunchtime (63%) and in the evening (39%), and the vast majority (73%) say they value preparation speed as the main advantage. If you thought it was only “food on the go,” you’ll be surprised to learn that peak consumption of individual dishes is actually at home (50%), followed by at work (38%), on trips (29%), abroad (18%), and at school or university (13%).
But there is one challenge that was and remains the main issue – most consumers (65%) still believe that ready-made meals are “not healthy.”
The ready-meal revolution: Breaking the myth
We live in an era where people are busier, but also more aware. Everyone is looking for creative and innovative solutions that provide the “both-and.” They want a meal that combines quality protein, carbohydrates, and vegetables – without spending time in the kitchen.
This is where Starkist enters the picture, a brand that brings global culinary trends to Israel, which managed to crack the challenge after launching the Lunchbox series: A meal of tuna chunks with the addition of carbohydrates and vegetables, packed in two parts, that provides the ultimate value: A hot, nutritious, and tasty meal in less than a minute in the microwave.
Each meal includes up to 24 grams of complete protein, from a natural source of premium tuna fish, with no unnecessary additives. This is one of the types of protein that is absorbed in the body most effectively, making the meal not only convenient but also full of nutritional values that provide the body with most of the nutrients it truly needs – easily, quickly, and without giving up on taste.
Tuna and dishes: A winning combination
Each meal comes in two parts: A carbohydrate-and-vegetable side that heats in the microwave, and 100% quality tuna chunks added at the end for a quick mix – and voilà, you have a hot meal that feels as if you cooked it yourself, without dirty dishes.
The series includes four options to suit every palate and every moment:
• Rice, quinoa, and peppers with tuna in lemon and thyme – a light and refreshing taste for health lovers.
• Basmati rice and vegetables with tuna in spicy seasoning – a kick of rich spices for those who like life with character.
• Pasta in Neapolitan sauce with tuna and sun-dried tomatoes – an Italian taste and aroma that feels like a full, comforting meal.
• Rice noodles with tuna in Pad Thai sauce – an Asian twist that brings the Far East to your table.
So whether you’re at work, on a trip, or just at home looking for something quick, Starkist Lunchbox brings the perfect combination of portability (22% of consumers said they are looking for exactly that), taste (19% emphasized its importance), and preparation speed – which is the key.
So what do we really eat when there’s no time? Now the answer is clear.
In collaboration with Starkist