The big surprise of Milky

A collaboration between the local brands of the food giant created not only a cosmic connection but also a deep wonder about how this didn’t happen sooner.

Milky Golan Dairy Dessert by Strauss doesn’t try to be clever, pretentious, or reinvent the wheel. The whipped cream is the same whipped cream (23%, admit you didn’t know), and the pudding is the same pudding. Even the proximity wasn’t shaken, and in general, you need to be focused to notice the difference, but something about the nostalgia and flavors makes it work. Makes it work big time.

The successful cookie series from the food giant expands its menu and shelf temptations with a new launch.

These are Petit Beurre Treats in brownie flavor, joining an excellent “Sandwiches” collection. The biscuits themselves highlight crispiness and cocoa flavor, and between them is a brownie-flavored cream in the right amount and with the right texture. Together, it really continues to work.

The ready-meal brand from Zoglovek is preparing for summer with a much-needed and tasty menu expansion. But the move, aimed at entertaining children and families during the summer break, is just as effective for school days and daycares.

The three new Madam Prez boxes include pasta with sausages in tomato sauce, mashed potatoes with sausages, and teriyaki noodles with strips of meat. They heat up perfectly in the microwave, including the familiar beep, surprise with their texture (yes, including the mashed potatoes, made with real potatoes), and manage to cover a lunch or dinner corner without extreme compromises. At their price – NIS 19.90 per meal – they are still considered a bargain, and rightly so.

The popular global brand from Osem Nestlé expands shelves and formats, launching a pair of mayonnaise and mustard jars.

The move joins Thomy’s familiar squeeze tubes with a 250g jar of mustard (properly seasoned and tangy) and a 310g jar of mayonnaise (one of the best in the genre), providing a solution for all homemade spread preferences.