Brand news: Optimistic scent and fashion comeback

Did you miss it? The international Seamless brand Saisei is relaunching its activity in Israel with an upgraded online store, an expanded collection, and a pop-up store at Ofer Ramat Aviv Mall.

The collection includes items faithful to the brand’s philosophy—advanced technology, high quality, emphasis on sustainability and comfortable fabrics, and the design and production of seamless items that feel like a second skin, do not press, breathe, and allow free movement throughout the day. The collections: Lounge—items for daily use; Performance—support for medium-intensity sports activities with strong, embracing, flattering and pleasant fabric items suitable for yoga, light running, walking, and gym training; Intimates—high-quality and basic underwear as well as capsule items and iconic pieces.

Pink is not just a color, it is a mood, a delicate ray in a turbulent world and a symbol of optimism, and also a fragrance.

The fashion and fragrance house Carolina Herrera is launching a perfume from the Good Girl series in a limited collector’s edition. Following the success of the Good Girl Blush scent, the brand is launching a special edition of the fragrance in the iconic stiletto shoe bottle identified with the series, this time adorned with a large pink bow and a sparkling pink stone. The enchanting scent is powdery and floral with notes of bergamot, bitter almond, peony, ylang-ylang, vanilla, and coumarin, creating a warm and rich blend.

Aqua Allegoria Flora Bloom by Guerlain captures the magic of the natural phenomenon Superbloom, which occurs after rain in a desert environment, reviving the desert landscape with colorful freshness and turning it into a breathtaking and sensual garden. The fragrance contains white Indian tuberose, white flowers, roses, ylang-ylang, and patchouli—90%-95% ingredients of natural origin sourced worldwide, and alcohol from organic beetroot farming. The bottle contains over 15% recycled glass.

The Spanish brand Tous launches Kaos inspired by the brand’s iconic print, which was born by accident in 2000 and became one of the brand’s recognized symbols, now receiving a renewed interpretation with a fragrance for powerful, creative, and authentic women.

The fragrance is bold, colorful, and multi-dimensional with notes of bergamot, lemon, pear, red fruits, jasmine flowers, rose leaves, peach, and praline. The perfume is vegan and contains 89% ingredients of natural origin.

The iconic perfume collection Beautiful Magnolia by Estée Lauder celebrates beauty and passion in the sensual, powerful, vulnerable, and invincible woman.

The new fragrance Beautiful Magnolia is inspiring, strong, and powerful, showing presence and leaving a fresh and radiant trail of optimism, combining gardenia, magnolia, mandarin, and cedarwood.

The perfume brand Michel Germain Parfums collaborates with Paramount Consumer Products and launches a fragrance collection inspired by the series Emily in Paris, expressing the playfulness, chic, and romantic charm of Paris as represented by Emily. The brand’s perfumes have a high concentration of natural ingredients, powerful scents, and romantic sophistication.

La Vie est Belle Vanille Nude E.D.P is Lancôme’s first vanilla perfume, crafted inspired by a bite of vanilla éclair cake—an intimate, soft, and deep gourmand scent that becomes a second skin.

The perfume combines Madagascar bourbon vanilla, shining jasmine from Lancôme’s Domaine de la Rose in Provence, and white musk—a soft, warm, and feminine composition. The iconic bottle is decorated with wings in shades of light pink and silver.

The Japanese cosmetics brand Shiseido launches Bio Performance Skin HiForce Cream—a powerful moisturizing cream, based on innovative scientific OxyShift Technology™, which encourages the skin’s internal recovery abilities and activates its natural renewal mechanisms, helping it look firmer, more vital, and smoother.

The cream, a breakthrough in the field of anti-aging, was born inspired by aesthetic treatments and in-depth research by the brand’s scientists on the reaction of skin cells to hypoxia—a lack of oxygen.

When skincare meets makeup, the French dermo-cosmetics brand Embryolisse presents Radiant Complexion Cream Apricot Glow, known for professional and gentle skincare products. The cream was developed in collaboration with professional makeup artists while maintaining dermo-cosmetics principles—high tolerance, natural origin ingredients, and a clean formula suitable even for the most sensitive skin.

The product has a refreshing gel-cream texture, also suitable for the eye area. It provides intensive hydration, smooth and even skin texture, and immediate radiance, containing 97% natural-origin ingredients, including nasturtium flower—an antioxidant—and hyaluronic acid. It has a peach shade that blends with every skin tone, ideal as a makeup base or for use on its own. The aluminum packaging is recycled and infinitely recyclable.

HAVA ZINGBOIM launches a TRAVEL KIT containing mini products for travel. Each preparation is based on the exclusive dual-depth approach developed by Zingboim, and their synergy enables an effective four-step treatment routine.

In the kit:

Also from the brand: REMICRONIZED TREATMENT KIT—a line of products scientifically proven to allow the penetration of miniaturized hyaluronic acid and collagen fibers deep into the skin by application. In the kit: Face cream, serum, and REMICRONIZED eye cream, and a set of day and night serums from the NEW ASSENTIAL series as a gift. The kit was designed to give the skin advanced clinical treatment—improved texture, firmness, deep hydration, and improved appearance of fine lines.

L’Oréal Paris launches Lumi Le Glass Highlighter Stick—a creamy highlighter with a pleasant texture for a glowing skin effect and glass-like finish, in two shades: Natural tan and radiant pink. The formula applies easily, blends into the skin, and provides long-lasting illumination without brushes.

Vardinon launches a home styling collection, as the bedding line continues the brand’s vision—a holistic design with mix-and-match sets, in a variety of finishes and textures including:

Marta—bold and dramatic, in satin cotton decorated with large flowers in digital print and scallop edges;

Carolina—in smoky pink and white, with flat burgundy stitching;

Mona and Olivia—botanical prints;

Louie—double-sided with a delicate geometric pattern.

The White Wardrobe—a tribute to timeless elegance, with four models:

Lucas—combed cotton with a wide Oxford border and jacquard weave;

Alma—combed cotton with crocheted lace and embroidered finish;

Sebastian—with embroidered botanical elements;

Gabrielle—with gray frames in a delicate jacquard-like leopard print.

At 5 Crowns, the premium line:

3 new models from combed Egyptian cotton in satin weave;

4 flannel bedding sets made of 100% thick cotton.

Also blankets and towels in a variety of sizes, shades, and compositions; 5 Crowns bathrobe made of cotton, bamboo, natural fibers, and antibacterial materials.

Ashton and Monaco—furry-look blankets with insulation.

In the children’s world, Stitch, Simba, the Smurfs, and Minnie Mouse shine. The collection includes bedding, winter blankets, embroidered towels, and bathrobes up to size 16, made of cotton, flannel, jersey, and microfiber.

Love to bake? The cookware brand Magnus launches for the first time worldwide D’BakerAid—an innovative device based on science and technology, enabling for the first time precise, healthy, and uniform baking of doughs and pastries in the home kitchen.

How? Through yeast fermentation activity, creating precise temperature conditions that allow yeast to optimally reproduce, consume sugar, and break it down, dough rising, and accurate control of temperature and time, allowing stable gluten development.

Key advantages:

Fermentation adapted to the type of yeast

Precise rising according to the type of flour

Less sugar in the final product

Balanced and easily digestible gluten

Uniform, stable, and healthy results every time

The Nail Studio network launches a flagship branch in Tel Aviv, with an urban rooftop and two designed classrooms equipped with advanced equipment. One classroom hosts courses in pedicure, feet, eyebrows, lashes, and treatments requiring full lying down, while the second classroom teaches professional manicure. The professional teaching staff has years of teaching experience, and each course is held in intimate groups of 5-8 students.

Alongside comprehensive training—from manicure and gel polish to nail building, rehabilitative pedicure, and eyebrow design—the location also includes a sales center with all the equipment and materials needed for professional work, at the highest quality and unbeatable prices.

Straight from South Africa, the wine brand Grande Cape lands in Israel—a kosher quality wine series from one of the largest wineries in South Africa, including 7 wines: 3 whites, 3 reds, and 1 rosé. Behind the initiative stands Skotit—the wine and alcohol division of the company Israco.

The wines:

Chenin Blanc Reserve—dry white wine

Shiraz Rosé—dry rosé wine

Cabernet Sauvignon Reserve—dry red wine

Merlot Reserve—dry red wine

Pinotage Reserve—dry red wine

Chardonnay Reserve—dry white wine

Gewürztraminer Reserve—semi-sweet white wine

Ahead of the school year, the culinary brand Master Chef launches the Tik-Tak series—instant noodle dishes in individual packaging, with a special lid for convenient and quick preparation.

The series includes 4 flavors:

Beef noodles

Chicken noodles

Spicy—balanced between mild spiciness and rich depth of flavor

Spicy Asian—with a Far East twist, intense seasoning, authentic spices, and present spiciness

Nestlé Ice Cream relaunches the Milka popsicle series inspired by the flavors of the chocolate bars, combining rich ice cream, surprising toppings, and quality milk chocolate coating.

The series:

Pretzel—chocolate ice cream with pretzel ripple, coated in milk chocolate with crispy pretzel pieces;

Caramel—vanilla ice cream with caramel ripple, coated in milk chocolate, biscuit crumbs, and puffed rice;

Vanilla—vanilla ice cream with chocolate-flavored ripple, coated in classic milk chocolate;

Butter cookies—vanilla ice cream and cookie spread, coated in milk chocolate with butter cookie pieces.

Ramzi—the iconic presenter of Dor Alon—returns with RamziX—a limited-edition popsicle, entirely an unexpected invention. Behind the project are Mini Super Alonit and the ice cream brand Tamara. The popsicle base is yogurt with a secret fruit flavor, and inside—fruity boba balls with jelly texture, entering the world of ice cream for the first time.