Apple’s marketing chief, Greg Joswiak, sparked public curiosity when he posted a mysterious message on X (Twitter) saying “something powerful is coming” — alongside a side image of a MacBook Pro. In the short animation attached to the post, the computer’s shape resembles the letter “V,” symbolizing the Roman numeral 5 — a clear hint that Apple is preparing to launch its new M5 chip. In addition, Joswiak wrote “Mmmmm,” with five M’s, which was taken as another clue pointing to the fifth generation of Apple’s processors.
According to recent reports, Apple is expected to unveil a lineup of new products this week, including the M5 MacBook Pro, a new version of the iPad Pro, and the Vision Pro mixed reality headset. Industry sources claim that the base model of the MacBook Pro with the M5 chip will be launched first, while the M5 Pro and M5 Max models are expected to arrive only at the beginning of next year. The new computer is expected to be the first to use Apple’s next-generation chip, produced with TSMC’s improved 3-nanometer process, bringing enhancements in speed and energy efficiency.
According to recent leaks, the iPad Pro model with the M5 chip has already been tested in performance benchmarks, showing a 12% improvement in multi-core CPU performance and a 36% improvement in graphics performance compared to the M4 chip. The tested model included a 9-core processor, but estimates suggest that the new MacBook Pro will include a 10-core processor, similar to the current version.
As for the design, no major changes are expected, though Apple may surprise with a new color — possibly a deep blue shade similar to the iPhone 17 Pro models. Other than that, no additional hardware updates are expected, though Apple may integrate the upgraded 18-megapixel Center Stage camera or the N1 network chip with support for Bluetooth 6 and Wi-Fi 7 — a standard that has existed in iPhones for the past two years but has not yet reached the company’s computers.