Brand News: Pop-up for brands and support for reservists

La Mia Bella Vita EDP is the new and exciting addition to the iconic Bella Vita fragrance collection by the lifestyle brand Guess. The new scent suits the confident woman who lives each moment with courage and style, excited for an unforgettable evening, loves passionately, and leaves a strong impression.

The fragrance embodies bold femininity — a dynamic floral-oriental blend with notes of pink pepper, D’Anjou pear, lychee, and bergamot; rose, jasmine, geranium, and chamomile; vanilla, benzoin resin, vetiver, and musk. The iconic bottle now features pink-metallic accents, symbolizing confidence, radiance, and unexpected excitement.

The fragrance brand Marc Jacobs is launching Perfect Absolute — a celebration of empowerment, positive affirmation, and self-belief, as everyone is perfect just as they are. The scent captures the transformative power of self-affirmation, honoring every stage in the journey of self-love and encouraging each person to live as their true self.

The fragrance is a rich and concentrated interpretation of the iconic perfume, with notes of caramelized fig, blooming jasmine, and amber.

The packaging continues Jacobs’s tribute to classic perfume boxes, adorned with metallic illustrations by New York artist Jackie Blue. The campaign is a collage of archival photos from Marc Jacobs and Juergen Teller — a 30-year collaboration.

Love brands? To mark the closing of the Arena Herzliya pop-up, Factory 54 is offering samples from the world’s leading brands starting at NIS 99 on women’s, men’s, and children’s items.

Thousands of branded items for women, men, and children from Summer 2025 and previous seasons, including: Burberry, Isabel Marant, Alexander Wang, Polo Ralph Lauren, Lacoste, Dsquared, Levis, Hugo Boss, Puma, Iro, Rag & Bone, Givenchy, Balmain, Emporio Armani, Off-White, Mike Amiri, Kenzo, Jimmy Choo, Zimmermann, Stella McCartney, Tory Burch. A perfect destination for those who want to enrich their wardrobe with luxurious designer pieces.

What’s the connection between a building and a face cream? Lierac Paris is launching a face and neck day gel-cream in the Lift Integral line, inspired by the world of architecture. Just as stable structures rely on supporting pillars and beams, so do the line’s components: Glycoproteins strengthen the skin’s “infrastructure” and support collagen, elastin, and hyaluronic acid — enabling an inner rebuilding process for long-term repair and reinforcement. The product is designed for combination to oily skin, based on 97% natural-origin ingredients, and is suitable for young women from age 20. At the heart of the line are three groundbreaking dermo-cosmetic patents and a powerful formula that deeply hydrates, smooths wrinkles and fine lines, and leaves the skin looking firm, radiant, and naturally plump.

After the hot summer months, when sun and heat left signs of dryness, spots, and uneven tone, the scientific skincare brand Dr. Riva, led by Dr. Riva Shmulevich (PhD), a biologist and cellular aging researcher, is launching the Bright Quartet — a compact yet powerful skincare set combining deep cleansing, brightening, and protection.

The set includes a double cleansing kit — a hydrophilic cleansing balm and a cream cleanser; a brightening cream with active ingredients; and an SPF 30 protective cream. All products are vegan, cruelty-free, made in Israel, and formulated to suit even sensitive skin.

The fashion brand TwentyFourSeven is launching a matcha pop-up in the historic kiosk at 1 Rothschild Boulevard, Tel Aviv, for two weeks, offering a collaboration between award-winning chef Tomer Tal and a new TwentyFourSeven collection co-created with brand ambassador Maya Kay, who designed a clothing line for herself and her dog Matcha.

On the matcha bar menu — green, fresh, and creative sweets and cocktails inspired by the fusion of urban life and nature: Cookiematcha, Kasacha, Matcha Roll, Matchaberry, Matchatropical, Matchacolada, Bonancha, and Matcha K. Drinks are made with water, regular milk, pistachio, coconut, almond, or macadamia milk.

In the clothing collection: A burgundy and brown coat-and-skirt set; striped cardigan and shorts; matching outfits for dogs; an oversized T-shirt featuring Matcha the dog; and a Matcha dog keychain charm.

After conquering the culinary world, matcha reaches haircare: The hair products brand Redefine introduces a Matcha Series for restoring and rejuvenating all hair types. The series includes a deep-cleansing shampoo for scalp and hair, a serum to reduce frizz and repair split ends, a nourishing and softening hair mask, a mask for fine hair, and a leave-in mask.

The line is based on matcha water and Japanese matcha powder, rich in natural and powerful antioxidants that help protect the scalp and hair from environmental, sun, and heat damage. The active component in matcha preserves hair vitality and shine and helps slow scalp aging. The products are salt-free and contain a high concentration of matcha, providing complete care from roots to ends.

Straight from Dr. Fischer’s research labs comes Genesis Sun Lip Balm — lip balms that provide high SPF 50 protection, 24-hour hydration, shine, and a radiant lip appearance. The products contain hyaluronic acid, vitamin E, shea butter, glycerin, and jojoba oil. Paraben-free, hypoallergenic, dermatologically tested, and sensitivity-approved for delicate skin. Available in mint (no tint) and a lightly tinted strawberry scent and shade.

Triumph launches a homewear collection combining comfort and style with the Style Lab Intimates items — for a perfect total look indoors and out.

The collection includes a spaghetti-strap dress, a tank-and-shorts set, and mix & match items, all made from chiffon, lace, quilted fabrics, and in colors like black, gray, and navy blue.

The Ehad Ha’am Coffee family by Tal and Oren Bar arrives at the Dan Hotels’ Link Hotel & Hub with Shaul 39 — a new café offering premium locally roasted coffee and a cozy, neighborhood atmosphere reminiscent of the original Ehad Ha’am Coffee at 51 Ehad Ha’am St. and D298 on Dizengoff 298. Their motto: Same coffee but different cafe. This marks Dan Hotels’ first entry into the specialty coffee world.

The café serves premium coffee to drink on-site or buy by weight, from a fine selection of coffee beans: Brazil Cascavel Vermelha — naturally processed with rich chocolate and nut notes; Ethiopia Guji — washed, clean, and juicy with hints of berries, lychee, and milk chocolate; Sumatra Kerinci Barokah — honey semi-washed from Kerinci Barokah farms in Sumatra, Indonesia; and Colombia — sugarcane-processed decaf. All blends suit hot or cold drinks, with or without milk.

Also available: Sandwiches, pastries, and cakes from Nordinio (we like you 2), including bite sandwiches, pretzels, baguettes, omelets, egg salad, tuna, roast beef; pound cakes — carrot, banana, orange, poppy seed, and lemon; yeast cakes — chocolate, halva, almond; cookies — chocolate chip, alfajores, ma’amoul, jam, chocolate balls, and more. Guests can sit and enjoy the renewed outdoor terrace at the hotel entrance, the hotel’s indoor space, or grab and go.

Ferrero launches Nutella Plant-Based — the global spread in a dairy-free, plant-based version. An innovation that brings Nutella’s beloved taste in a parve format. Nutella Plant-Based combines quality ingredients, including roasted hazelnuts and rich cocoa, creating a particularly creamy and delicious texture without compromising on taste. The new spread is certified vegan by the European Vegetarian Society.

Following the success of its chocolate and hazelnut cream protein bar with 20 grams of protein, the chocolate brand Max Brenner is launching four new flavors in its protein-enriched chocolate bar series: Dubai chocolate with 18 grams of protein; milk chocolate and salted caramel with 18 grams of protein; pistachio cream coated in white chocolate with 20 grams of protein; and milk chocolate and caramel cookie with 21 grams of protein.