iCon Group, the official importer of Apple products in Israel, launched iConic – a new accessory brand created specifically for Apple users. The launch took place at iDigital, Apple’s premium partner in the country, and the brand is expected to later reach additional retailers across Israel.
“The iConic product line includes cases, chargers, cables, keyboards, and car mounts, carefully selected by the company’s team of experts,” the company emphasizes. According to them, the focus is on combining precise design, durability, and daily usability – alongside pricing aimed to remain accessible to the Israeli consumer.
According to Sharon Harari, Head of Apple Distribution at iCon Group, the brand was developed from an effort to deeply understand the needs of Apple users in Israel. “We were looking for a solution that provides a complete response – from design to price – and created a full experience that combines perfect compatibility with Apple products.”
At iDigital, which serves as the first launch point, iConic is seen as part of the strategy to expand the range of accessories for Apple products. Among the products already available in the chain: Silicone cases for iPhone 17 models, MagSafe-compatible batteries, magnetic cables, fast wall chargers, and car mounts with built-in wireless charging.
iCon Group notes that in the near future, the product range under the iConic brand will expand, and additional accessories will be offered for Apple users in Israel.