Taami X, Elite
One of the oldest chocolate snacks in our lives suddenly breaks out with a new sub-series, and a very intriguing one.
Taami X by Elite (from the Strauss Group) aims to provide “a unique and surprising chocolate experience, full of add-ins, young and especially crunchy,” as the company defines it. The means are two flavors in a double launch – caramelized popcorn, cornflakes and salted caramel cream, and pretzel, cookie and hazelnut cream – based on milk chocolate.
The process, which involved teenagers along the way – including choosing the flavors, the name and the packaging design – sought to create a new snack, and not a new version of Taami itself. The result indeed fulfills that aspiration, with playful textures and very indulgent and sweet combinations, and an overall updated feeling. The connection to Taami, however, is a bit thin.
Break 3, Loacker
A new addition to the huge Italian family lands (fashionably late) in the country, and is already making noise. Crunch noise.
Loacker’s Break 3 snack aims to be part of the sane and measured snack shelves, and to create moderate indulgence. A pair of contradictory words and yet logical for all of us, every single day.
It holds excellent crispiness and a strong presence of good hazelnut cream as expected, and highlights numbers – 99.7 calories for a snack weighing 19 grams, and an internal triple division. Seemingly, to share with others or to divide for yourself. In practice, none of that will happen, and rightly so. Price: NIS 10.90 for a four-pack.
Chai Masala and Caramelized Pecan Capsules, Elite Coffee
The approaching winter – at least according to our expectations – gave birth to a new double launch from the local coffee brand by Strauss, aiming for seasonal romantic coziness.
The winter edition (limited, of course) of Elite Coffee includes capsules in caramelized pecan flavor (strength level 07) and chai masala (strength level 06), and aims for “a rich and comforting drinking experience” with nutty-caramel aromas as expected from the former, and Indian-Israeli seasoning as required from the latter. It’s indulgent, it breaks the caffeine routine, and it’s definitely wintry. At least inside the cup.
Plant-Based Fish Fillets, Tivall
The Israeli company from the Osem Group jumped headfirst into relatively stormy waters, and came out of them with a very intriguing double launch.
Tivall’s vegan fish series aims to get as close as possible to the real eating experience – in shape, texture, smell and of course taste. It is based on soy and pea protein (18 grams of protein per serving) and begins its journey with two fish versions – salmon-style and spicy-Moroccan-style.
The fillets require preparation like their original counterparts – in the oven, air fryer, frying pan or as part of a stew. They do not pretend to claim you won’t feel the difference, but they definitely deliver on most of the declarations and aspirations with a surprising texture (including a sort of “flakes”), good flavors (including a noticeable but non-aggressive seasoning) and a natural ability to blend into a haminado stew, for example.
Pita Pro, Angel Bakery
The Israeli dough institution expands its shelves and trays with a new protein-rich launch.
Pita Pro by Angel Bakery, which joins the company’s already successful loaf of bread, is based on whole grain and legumes, and declares 20 grams of protein per 100 grams of pita and about 40% fewer carbohydrates compared to similar pitas. It is marketed in packs of eight (500 grams, about 60 grams per pita), brings good flavor and holds sandwiches and dips well – whether you worked out beforehand or not.