Shokoboten and Petit Beurre spreads, Alalachem
Ziv Sherman’s cheerful spreads brand is stepping aside (and breaking the internet) toward the sweet shelves with an excellent double vegan launch.
Alalachem’s Shokoboten and Petit Beurre spreads come after about a decade of savory–spicy excellence from the company, and represent an independent-exclusive, thorough and in-depth development process.
The first combines, naturally, chocolate and peanut butter (30%), a familiar combination that usually requires at least two jars from us, and here merges together into a sweet result with a slight and necessary hint of saltiness.
The second already taps into nostalgic Israeli vibes with a simple yet brilliant idea — like all good ideas, in fact — and it is protected by a registered patent. The result is wonderful, faithful to its origins (25% biscuits), and enjoys, like its partner, children’s songs written by Sherman himself, thus commemorating his childhood and his parents. Like all of us, really.
So Much Chocolate, Elite
Long years of walking between drops of indulgence paved the way for this launch by the Israeli sweets giant, and it shows.
Elite’s So Much series does not spare, does not stop, does not even slow down, on its way to providing “an exaggerated and especially indulgent experience,” as defined, with an emphasis on the creamy–chunky–crunchy triangle.
The move kicks off with three milk-chocolate flavors — vanilla cream and chocolate-flavored cookies, cornflakes milk cream, and caramelized blondie with salted caramel cream and pretzels. The bars themselves reveal what to expect even before opening, with significant weight (about 150 grams each) and a backstory that bursts out immediately. It’s excessive as declared, it’s full of stimuli, and it’s very sweet. One row is seemingly enough, but try to stop.
Doritos Garlic with a Twist, Strauss
An intriguing act of listening to your audience (yes, turns out not everyone does that) produced an equally intriguing launch, exclusive to our market.
Doritos’ Garlic with a Twist snack is the creation of “an Israeli team made up of 13 Gen Z young adults” who studied the brand’s characteristics and world, tasted it, and cracked the chosen flavor, according to the statement by the Strauss-owned brand.
The result is very seasoned, nicely garlicky, crispy as usual, and definitely encourages internal annihilation once the bag is opened. As for the remaining superlatives (“especially bold,” “a unique and surprising experience,” “a sophisticated touch”) — those can easily be skipped, or simply attributed as usual to generational gaps and to the fact that every young person somewhere at some point in this world feels they invented the wheel, or the snack.
Fitness Thin Root Vegetables, Osem-Nestlé
One of the excellent cracker series on the market is expanding its menu and launching a new oval star.
Osem–Nestlé’s Fitness Thin Root Vegetables leans on some of the family’s standout characteristics — wonderful crispiness, thinness as promised — adds good flavors and a more “real” feeling at the dining table, and makes sure to stay within balanced calorie ranges (99 of them for five pieces). Together, it’s a snack that is a bit more than a snack.
Must Crunch Gum, Elite
Turns out there is still room for innovation and surprise in the world of sweet chewing. A double launch proves it.
Elite’s Must Crunch (from Strauss) is a new series of gums by the active brand, aspiring to deliver “a new and rich chewing experience combining an extra crunchy shell, a tempting fruity aroma, and a colorful, lively design.”
These aspirations are backed by fairly justified results. The texture play truly happens in the mouth, the flavors (strawberry and peach) are sweet and cute, and everything else — standout packaging, a vegan product without gluten and without added sugar — is already here anyway.