The new and sweet launches that will conquer the shelves

Osem-Nestlé is expanding the “Petit Beurre Treats” series and launching for the first time an individual package in choco flavor. The new package includes two Petit Beurre cookies: A pair of crispy biscuits hugging a thick, indulgent choco cream — just like the beloved product, only in a compact format designed for school, work, or a small snack in the middle of the day.

The move was born out of the On The Go trend, bringing the Petit Beurre indulgence experience to every bag, pocket, or busy day.

Talia Strol, Pastry and Chocolate Activity Manager at Osem-Nestlé, adds: “Petit Beurre is one of the most iconic brands in Israel, and the individual packages allow consumers to enjoy a small treat at any moment — without compromising on quality and taste.”

A new flavor in the new generation of Formula 1 — coffee latte. The shake offers a combination of convenience, balanced flavor, and nutritional values that suit anyone who wants a healthy start to the day. The shake is suitable for vegans, lactose-free, and gluten-free.

In addition, each serving contains: 9 grams of protein, 5 grams of dietary fiber, 25 vitamins and minerals, and only 94 calories. And if that’s not enough, of course preparation is simple — because all you need is to mix 26 grams of powder with water/milk/plant-based substitute, and you can also enrich it with fruit or granola.

Osem-Nestlé launches two new products that will conquer the shelves:

A special edition for 2025 — a crispy wafer coated in milk chocolate and topped with rich white chocolate. Double flavor, double texture, double indulgence.

A new personal waffle that brings the iconic CRUNCH experience into the waffle world: Rich milk chocolate with addictive crunchy layers.

KITKAT Chunky Funky: NIS 3.33 – NIS 9.00, The new CRUNCH waffle: NIS 3.90 – NIS 8.00

The rebar chain is launching a true revolution in the beverage scene: Vgurt — an innovative yogurt alternative based on almonds and cashews, created in collaboration with Gad Dairies. The vgurt has a velvety texture and natural flavor, and includes probiotics — similar to the dairy regurt — but is suitable for vegans, the lactose-intolerant, and those reducing dairy. Thanks to it, the entire chain’s menu has become fully accessible to anyone who prefers plant-based food. It can be added to any drink or chosen in dedicated dishes like vgurt bowl and açai vgurt bowl.

The classics from Osem-Nestlé receive an autumn celebration: Maple Argaliot and Maple Home Cake — with a rich, sweet filling that adds a homey warmth to the cookie and cake.

The combination of the argalit/cake texture with the spicy-sweet maple creates an especially comforting bite for cold autumn days.

Nevet Nitzan, Activity Manager in the Pastry Division: “We wanted to provide a new flavor experience based on the products we all grew up on — with a maple twist that fits the season’s indulgent moments.”

Maple Argaliot: NIS 5.90 – NIS 16, Maple Home Cake: NIS 9.90 – NIS 25.90

The international tea brand Pompadour is launching for Winter 2025/6 a limited and especially aromatic edition: Apple Pie infusion, caffeine-free.

The new infusion offers a flavor experience reminiscent of the smell of a pie just out of the oven — a combination of natural sweetness, apple and cinnamon aromas, and spice hints that create a feeling of warmth, home, and calm. This is the perfect drink for a winter evening with a book, blanket, or a good movie.

The new flavor joins Pompadour’s winter edition alongside the hot sangria and cinnamon cookie flavors, and will be available for a limited time only.