The gluten-free product offering in Israel continues to expand, now also in more nutritional and functional directions: The GFREE brand, marketed by Guri, offers three new series – granola, high-protein nut bars, and baking enhancers – all gluten-free.
This move joins a broader trend in the market, where gluten-free products are no longer intended only for people with celiac disease or gluten sensitivity, but also for consumers seeking greater control over food composition, access to nutritional information, and a wider variety of alternatives.
Gluten-Free Granola: Snack or Mid-Meal
The series includes two flavors: Dark and white chocolate, and hazelnuts with honey. The granola contains no artificial colors and no trans fats.
Nut and Protein Bars: High-Protein Snack Solution
The series includes: Nut and protein bar, and nut, apricot, and protein bar. The bars contain 22%-26% protein and are a source of dietary fiber.
Gluten-Free Baking Enhancers: Home Baking Solution
The baking enhancer series includes: Baking powder, baking soda, and cornstarch. All products are gluten-free and intended for home baking for people avoiding gluten.
• Price: NIS 6.90–NIS 24.90
• Where: In stores and retail chains