Brand news: The Israeli suitcase that won an international award

The sisters Daniela and Alona Tzur, owners of the fashion brand SEESTARZ, are stepping out of the digital world for the first time and landing in the physical space with a flagship store at Big Fashion Glilot, which opened with an investment of over NIS 1.5 million.

The Tzur sisters began their journey by uploading their daily looks to Instagram. In 2019, they launched a website that became a success, and in May 2022 they sold 51% of the brand to the fashion site TERMINAL X for NIS 4.8 million, remaining as co-CEOs and the sole parties responsible for the brand’s fashion spirit.

Every detail in the store is costume made, from the furniture to the graphic elements. The design combines bold urban chic inspired by Soho in New York with a European boutique atmosphere from Copenhagen and Paris, featuring a central living room that conveys a homey feeling, leopard-print elements, armchairs and rugs in a unique design, and an original graphic wall created by the two sisters.

The store offers clothing, bags, and selected items that are updated frequently.

Israeli pride at the European Product Design Award (EPDA) – the European design awards ceremony. The foldable suitcase by ROLLINK took first place with the prestigious Winners title for 2025, for the MONO series.

In a world where living spaces are shrinking and most hotel rooms are small, the new suitcase series offers a groundbreaking combination that merges minimalist aesthetics with functional innovation. The suitcase is equipped with smart folding technology that allows it to shrink to a thickness of just 11 cm – a perfect solution for storage under the bed or inside a closet.

The title is considered highly coveted in the global design industry. It is awarded by an international body and is dedicated to promoting strategic thinking and imagination in the design of products that improve everyday life. The jury consists of design experts, curators, and academics from around the world, who examine thousands of submissions from dozens of countries. The win places ROLLINK alongside superbrands that have previously received the title, including Maserati, TUMI, Samsonite, and Philips, and highlights the ability of Israeli design to compete and lead at a high level within the international consumer products industry. Global operations span more than 30 countries, with the beating heart in Israel. The headquarters and technological development are located in the country, and from here come the innovations that are changing the way the world travels. The brand has registered more than ten international awards in five years and is sold alongside luxury brands such as Tommy and Lacoste.

For Yuval Davidovitz, Ilan Kedar, and Ike Hakim, owners of the Rollink brand from the Zeus Group, the win at EPDA 2025 is an international seal of quality for the Israeli innovation they lead, and the MONO series proves that it is possible to travel in style without compromising on storage convenience and durability.

Extra Retail – the private retail arm of the Alon Blue Square Group owned by businessman Moti Ben-Moshe – continues to strengthen its activity and expand its store footprint across the country as well as its online operations. With an investment of approximately NIS 2 million, it is opening a new concept store at G Mall in Kfar Saba, bringing together under one roof the lifestyle brands Vardinon and Naaman, for a shopping experience that combines high aesthetics and functionality in an inspiring space.

For decades, the Extra Retail Group has established itself as the owner of brands that excel in uncompromising quality. In recent years, it has shown impressive growth with annual sales turnover estimated at approximately NIS 1 billion. The group owns 11 leading brands and operates around 450 branches in Israel and Portugal, alongside active e-commerce sites and a broad wholesale arm.

Chef Moshiko Avraham continues to establish his culinary signature and be a culinary brand. In honor of winter, he launches a new menu at Noema that embraces the season with deep, tasty, and comforting dishes, ideal for sharing – because sharing is caring. Among the dishes: Galilee croquette from the small dairy; homemade sriracha; beef tartare tartlet; crispy leaf salad; local ramen; winter carpaccio; cheese tortellini, Turkish spinach, and beurre blanc; pici pasta with flaked sea fish; doner skewer with layers of shaitel Leah and kebab, and more wonderful creations.

The winter menu continues to strengthen Neama’s status as one of the hottest spots in Tel Aviv, with accessible dishes that everyone can connect to, in a lively and light atmosphere suitable for a romantic date, an evening with friends, and more.

Rina Matzliach launches a bag brand called RM and opened a pop-up where all proceeds from bag sales will be donated to the “Hiburim 20–80” association. She founded the brand a few years ago when she began knitting bags as a hobby. After years as a presenter on Channel 12, Matzliach sought a way to express her creative side, and the hobby turned into inspiration and creation. The enthusiasm of those around her led her to receive orders from friends and family and spread the word. The RM brand gained popularity, and Matzliach received an offer from Azrieli Malls to open a pop-up store, which led her to enroll at the Azrieli Academy, where she learned how to develop the brand.

Hello Kitty, the Japanese brand that has become a global fashion icon crossing ages and cultures, celebrates its 50th birthday. In honor of the occasion, the beauty and lifestyle brand Milucca by Super-Pharm launches a capsule edition with items inspired by Hello Kitty and her iconic bow, including: A set of four brushes – for foundation, blush, concealer, contouring, and blending; a silver makeup bag with a metallic finish and bow prints identified with the brand; a red hair clip and a tabletop mirror with a frame.

Another surprise from Milucca: Love Letter perfume containing notes of pear, coconut, jasmine, amber, wood, and musk. The launch of the brand’s first perfume marks a natural step in its development.

Meet the haircare products of Grow Gorgeous that have made aliyah to Israel. They are rich in active ingredients, nourish and care for the hair, improve hair health from the roots, assist optimal growth, and give hair a fuller, thicker, and more beautiful appearance, with long-term results.

Among the products: A buttery-textured cream for curly hair; an intensive shampoo for hair thickening; an intensive serum for hair thickening. All formulas are eco-friendly, vegan, gluten-free, and cruelty-free, without parabens, sulfates, silicones, phthalates, and mineral oils.

The iconic White Musk brand – among the bestsellers at Body Shop Israel – is adding for the first time to the White Musk Face Lotion series a facial lotion with a light texture and musk scent, suitable for all skin types, enriched with vitamin E and green tea extract, and providing ultimate facial skin protection with SPF 50. Water-resistant.

Love an awakening laundry scent? Meet the Maxima Pure Love fabric softener from Sano’s Inspirations series, for long-lasting powerful fragrance inspired by a pampering scent of delicate talc, bergamot, and white magnolia. The packaging is made from 50% recycled plastic.

The Sano Sushi series is being renewed with a nylon cover with an elastic band in sizes XL and XXL, for covering Pyrex dishes and oven trays and preserving food left in the preparation vessels. The flexible elastic band allows adaptation to a variety of shapes and sizes of dishes, wraps them evenly from all sides, protects food from air and bacteria penetration, prevents the spread of unpleasant odors in the refrigerator, and is reusable and convenient to open and re-cover.

Mark your calendars: ABOUT US by Karina – the lifestyle fair of Karin Laufer-Daine – returns on January 15 in a winter edition, with 40 Israeli design stores from all lifestyle fields: Fashion, accessories, activewear, with an emphasis on a mix between young and promising designers and brands and veteran, established ones, curated by Laufer-Daine.

This year, a collaboration was born with the paint company Tambour, which will paint the fair’s stores and launch the new “Color and Texture” series. At the same time, the collaboration with the Mini car brand of Delek Motors continues.

The Beauty Clinic aesthetic clinics network by Super-Pharm launches its 11th clinic in Modi’in, offering a variety of aesthetic treatments performed by an experienced medical team and suitable for women and men.

You can find advanced innovations such as polynucleotide treatments (DNA fragments of trout fish) and exosomes, facial sculpting using hyaluronic acid and botulinum, treatments for rejuvenation and improvement of skin quality – biostimulators Radiesse and Sculptra, hair treatments – PRP and iPRF, treatment of blood vessels, lip shaping, nose, tear troughs, jawline, and chin.

Yachin Delights, which brought the thin-thin concept to the Israeli market about 25 years ago, launches grilled turkey pastrami from young chicken breast sliced ultra-thin, with a smoky grilled flavor, gluten-free, with about 16% protein and only 2% fat. The company reports growth of approximately 70% compared to the same period last year and anticipates further growth in the near future.