A protein cookie is usually a compromise – a bit less tasty, a bit more functional. But the new collaboration between the Night Cookie chain and the protein brand All In is trying to go in the opposite direction: First a cookie, then protein. Recently, a limited-edition series of protein cookies was launched, with 15 grams of protein per cookie, aiming to appeal also to those looking for a treat – not just nutritional values.

Unlike most protein products that come as pre-packaged, shelf-stable items with fixed portions, these are premium cookies made from high-quality ingredients, baked only upon order and delivered hot and fresh from the oven straight to your door. Night Cookie’s Bake by Order model gives them a clear advantage: A soft, warm, melt-in-the-mouth texture that’s hard to automatically associate with the “healthy” category.

Protein without an aftertaste

Behind the development is a combination of Night Cookie’s culinary precision and All In’s professional expertise. Each cookie contains 15 grams of high-quality whey protein, is based on allulose as a low-calorie sweetener, and incorporates premium chocolate without white sugar. The result is a cookie that manages to maintain a sense of indulgence, without bitterness or aftertastes that characterize quite a few high-protein products.

Night Cookie and All In
Night Cookie and All In (credit: TAMUZ RAHMAN)

The series includes three flavors: Chocolate Chip Protein – the protein version of the classic cookie, with a balanced, soft bite (15 grams of protein, 245 calories); Triple Chocolate Protein – a pronounced chocolate depth for genre lovers (15 grams of protein, 245 calories); Red Velvet Protein – an iconic look and gentle sweetness (15 grams of protein, 243 calories).

Where can you get them and how much do they cost?

The protein cookies can be purchased at 15 Night Cookie branches across the country, in the branches themselves or via delivery through Wolt.

Price: NIS 22 per cookie, or NIS 63 for a box of three cookies in all three flavors. The cookies are recommended for consumption up to five days from the order date.

Orders via the website or through Wolt.