The beauty and lifestyle brand MILUCCA by Super-Pharm joins the celebrations of 50 years of Hello Kitty and launches a limited-edition capsule collection that connects one of the most recognizable icons in the world with practical beauty accessories for everyday routine.
The edition includes four items designed in the style identified with the character – the iconic bow and clean lines – and combines a nostalgic wink with modern practicality. The collection features a compact makeup brush set with four mini brushes in a tin case, a silver makeup bag with a metallic finish, a red hair clip in a minimalist design, and a tabletop mirror in a matte gray shade in the shape of Hello Kitty.
Hello Kitty, born in Japan in 1974, has come a long way from a cute cartoon character to an international cultural icon, with countless collaborations in the worlds of fashion, accessories, and lifestyle. The MILUCCA collection joins this tradition, offering items that range from everyday use to a design piece with a statement.
• How much: NIS 15-60
• Where: The collection is available for a limited time in Super-Pharm branches and on the chain’s online website