The Domino’s Pizza chain announced the expansion of its menu in Israel with the launch of a new product: “Domino’s Thick” – a thick pizza, which will be offered by the chain for the first time.
According to the company’s announcement, this is a pizza with a diameter of 13 inches, based on fresh dough developed especially for it. The pizza is characterized by thick dough with a soft, airy center and crispy edges, and a crust seasoned with garlic butter and Parmesan. The new product joins the chain’s existing offerings, which in Israel are identified mainly with thin pizzas.
At Domino’s, they note that the pizza is based on a similar product that was previously launched in additional countries where the chain operates, including the United States, Mexico, and Australia, and has now been adapted to the local market.
The price of “Domino’s Thick” will be NIS 78.90 for delivery orders, and NIS 63.10 for self-pickup for those ordering digitally. In addition, a meal will be offered that includes a thick family pizza alongside a classic family pizza, priced at NIS 126 for delivery or NIS 100.80 for self-pickup with an online order.