The Today brand by Schestowitz is expanding its activity in the functional nutrition world, entering a new category and launching salty snacks rich in protein.
Each snack contains 20 grams of protein with 220 calories per bag, an especially high protein-to-calorie ratio compared to salty snacks in the shelf category.
The snacks are based on particularly high-quality pea protein, with a high amount of BCAA amino acids – 6.4 grams per bag, including 3 grams of leucine. The amino acids contribute to muscle building, preservation of muscle mass, recovery, and maintaining an active lifestyle.
The snacks are low in sugar, cholesterol-free, suitable for vegans, kosher pareve, and offer a salty, crispy, and satiating snack that fits well throughout the day, as an addition to a light meal or as a smart substitute for snacks high in fat and carbohydrates.
• How much: NIS 11.90–15.90
• Where: In food chains and retail networks across the country