Apple’s Vision Pro is an intriguing product. When it was first unveiled about two years ago, it managed to impress, showcasing a shiny future for spatial computing and sparking conversation. But alongside the initial excitement, one persistent feeling was hard to ignore – the visionOS platform felt incomplete. Without dedicated apps for key services like YouTube and Netflix, the experience remained partial, almost experimental.
Now, it seems something is changing. Google has decided to take the Vision Pro seriously and has officially launched the dedicated YouTube app for the device. Until now, users had to settle for viewing through the Safari browser or using third-party solutions, experiences that were sometimes cumbersome and not adapted to Apple’s unique interface.
According to Apple representatives, the new app includes the entire video catalog of the service, including Shorts, 360-degree content, and VR 180-format virtual reality videos. Moving to a native app is expected to significantly improve navigation, which was particularly challenging in the desktop version of the site when using only finger gestures.
Google’s decision to enter the arena comes as it develops its ecosystem, Android XR, which likely made ignoring the Vision Pro impossible for it in the long term. Meanwhile, the market is on alert for the possibility that Apple will unveil a more accessible model, the “Vision Air,” as early as next year. Now it remains to be seen whether Netflix will choose to join the move or continue to stay off Apple’s playing field.