Air France-KLM has introduced its La Première first-class service on its daily Tel Aviv to Paris route, marking the milestone with a red-themed couture presentation by Kontento at the French Ambassador’s Residence.
The event, held at the ambassador’s residence in Jaffa, was designed to connect aviation, diplomacy, culture, and fashion around a product the airline positions as its most exclusive cabin.
Frédéric Journès opened the evening by highlighting the long relationship between France and its national carrier, presenting the airline as one of the country’s enduring symbols.
French aesthetics
Alon Neta, commercial manager of Air France-KLM in Israel, spoke about the operational challenge of sustaining service during periods of security tension and framed the route as a key link between Israel and France.
The artistic centerpiece was a seven-look red couture collection by Kontento, inspired by French aesthetics and classic European luxury. The looks featured handcraftsmanship, corsetry, and crystal embellishments, with models including Annie Miroshnikov, Almog Hadad and Eliana Zaks. Kontento has expanded his international profile recently, with events such as this aimed at building visibility beyond Israel.
What La Première adds to the Tel Aviv route
Air France says La Première is now offered on select Boeing 777-300ER aircraft, and the airline has described Tel Aviv as one of four destinations added as part of a network expansion.
For Tel Aviv, Air France’s published schedule for La Première-equipped service lists a daily operation starting December 15, 2025, with flight numbers AF962 (Paris to Tel Aviv) and AF963 (Tel Aviv to Paris).
Air France markets La Première as a “curb-to-cabin” experience built around privacy and escort-style handling at Paris-Charles de Gaulle Airport, including discreet check-in in a private area, access to the La Première lounge, and escorted airport formalities.
The airline also notes that its La Première lounge at Paris-Charles de Gaulle entered a renovation period beginning February 2, 2026 for certain departures, with guests received in an upgraded private check-in area during the works.
In flight, Air France says the La Première cabin is built around a limited number of suites, with a seat and a day bed that converts into a two-meter-long bed in the new suite configuration.
On the culinary side, Air France highlights collaborations with Michelin-starred chefs, including menus developed with the team of Alain Ducasse, plus wellness touches tied to Sisley treatments in the lounge, depending on availability.
Air France has presented the product in Israel beyond the ambassador’s residence event as well, with Israeli travel industry coverage noting the carrier’s plan to showcase La Première at the IMTM tourism exhibition in Tel Aviv after the cabin’s addition to the Tel Aviv to Paris route.