Only a few days after opening, while the launch buzz still mingled with the sizzling sounds from the grill, Beef was already hinting at the next step. By any measure, it was probably a bit early to talk about the future, but dreams are not meant for the moderate, and certainly not for those chasing them.
There was a line and there was a buzz. There was innovation and there was a breakthrough. Steaks for every hunger, at a price that breaks the hunger, in a format and mechanism that created novelty and delivered a statement. Right then, and right there, they refused to stop and also spoke about upcoming deliveries. I listened, absorbed, processed, tagged it as fantasy, and moved on. Here it comes, in the truest sense.
Hurdle Race – Beef
The meat stall of the Lagziel brothers at Sarona Market has been putting itself out there for weeks. The war slightly slowed the momentum of this move, but given that no move really happens without wars trying to stop it, it was time to face that prophecy. In fact, with everyone gathering at home anyway – except workplaces convinced their employees are immune and invincible – the story became even more intriguing.
Without stretching things or spinning too many tales, here’s the bottom line – a steak delivered home, at a price that makes you want to stay home forever. The steak is serious, the price is funny. Everything else is less interesting.
The menu is identical to the Tel Aviv location and includes three fairly lavish meals – two steak-and-chips combinations (or green beans) with entrecôte (300 grams, NIS 99) and sirloin (slightly less, NIS 89), coleslaw and chimichurri bowls, as well as a duo platter (NIS 205) with both cuts (300 grams total), asado sausages, kebabs, chips and beans, seasoned corn cobs, and chimichurri.
Since Beef already aced the quick-meat test, the hurdle this time was purely logistical, requiring proof for claims about controlled packaging and careful delivery. In practice, a sturdy cardboard box arrives home, containing a whole, unsliced cut wrapped in thick baking-foil paper. There is skepticism, there is doubt, so the knife quickly cuts into the meat, revealing surprising juiciness, trapped juices ready to burst, and a state of medium-well, perhaps a millimeter beyond.
Considering the conditions, and considering the independent factors (hey, Wolt couriers, I’m talking to you, as always), this is a true marvel, bordering on magic, if not a spell. True, it’s wise not to order on objectively tricky days, like storm periods or known peak events, but for a home-office meal that matches expectations, this remains one of the best deals you can get here.
Beyond the excellent meat, the Lagziels’ approach shines in its deep attention to detail. The chips remain crisp and so do the beans. The corn is yellow and fresh, and the dessert – a kind of thick lemon cream – still refuses to appear vegan even though it is.
A new sauce, created as a kick-dip for the steak, further emphasizes this character. In principle, a small bowl of mustard and honey. In practice, 21(!) ingredients, some of which you wouldn’t even dream of linking to this story, all to achieve the effect. 21, I counted. What a contrast to the meat itself, a raw material that needs no fuss and speaks for itself, and how fun it is to have the energy to play at the edge of the experience like this. With them, as usual, there aren’t such things, until suddenly there are – and how. What’s the next step?
Beef, Meatman, Sarona Market, Tel Aviv