The international makeup brand Maybelline New York is launching JELLY PRIMER in Israel, a new jelly primer with a lightweight texture designed to prepare the skin for makeup, while providing long–lasting hydration and blurring the appearance of pores.
The new primer was developed with the aim of creating a smooth and uniform base for makeup, with a natural finish that does not weigh down the skin. According to the company, the formula provides up to 24 hours of hydration and helps in extending the durability of makeup throughout the day.
The formula is enriched with 2 percent niacinamide, a popular ingredient in the skincare world known for its ability to help balance the skin's appearance and provide a more uniform and smoother look. In addition, the product includes a gel that bursts upon contact with water and dedicated polymers aimed at blurring the appearance of pores and creating a soft and pleasant skin feel.
Maybelline notes that the primer is quickly absorbed, is non–greasy, does not peel, and does not leave white marks on the skin. The formula is silicone–free and intended to provide a lightweight feel alongside a fresh and radiant look.
• How much: NIS 60
• Where: Marketing chains, pharmacy chains, and selected perfumeries throughout the country and on the Maybelline New York Israel website