Global advertising challenge launched to counter rising antisemitism

A new global creative advertising challenge aimed at confronting antisemitism was launched this week by the Combat Antisemitism Movement (CAM), following renewed international attention sparked by a high-profile Super Bowl campaign addressing Jewish hate.

The initiative comes amid mounting concern over the scale and intensity of antisemitism worldwide. While Jews constitute roughly 2% of the U.S. population, they are the targets of more than 60% of all religiously motivated hate crimes, according to FBI data. Jewish communities have faced escalating harassment on university campuses, attacks on synagogues, and growing efforts to delegitimize Jewish and Zionist identity across digital and physical spaces.

CAM officials said the new challenge seeks to harness creative talent to shift the public conversation from reaction to action.

“People are talking about antisemitism again, and that matters,” CAM said in a statement. “The question now is whether that attention will translate into meaningful, fact-based responses that confront hate wherever it appears.”

The challenge follows a controversial Super Bowl advertising campaign backed by philanthropist Robert Kraft, which reignited debate around how antisemitism should be addressed in mass media. While reactions to the campaign were mixed, CAM said the renewed visibility of the issue created an opportunity to broaden and deepen the conversation.

CAM’s Global Ads Challenge is open to individual artists, advertising agencies, students, non-profits, and digital innovators worldwide. Participants are invited to submit fully produced, published creative campaigns, ranging from print and digital ads to short films and experiential marketing, that confront antisemitism directly and unapologetically.

The organization has established a total prize pool of $30,000, with awards distributed across three creative tracks.

According to CAM, submissions are expected to address what it describes as the “triple threat” of contemporary antisemitism: manifestations emerging from the radical left, the radical right, and radical Islamist movements. Organizers emphasized that the initiative is non-partisan and fact-focused, prioritizing real-world impact over political affiliation.

Campaigns must also be grounded in data, with creators encouraged to incorporate research and statistics from the CAM Antisemitism Research Center. Entries will be judged on strategic insight, execution quality, and measurable impact.

The competition includes three categories:

Each category will award first, second, and third place prizes, with $10,000 allocated per track.

Winning entries will be amplified through CAM’s international network and showcased at major global summits and gatherings organized by the movement. CAM said the goal is not only to reward creativity but to ensure that successful campaigns reach wide audiences and contribute to sustained public awareness.

Organizers stressed that participation is open to both professional agencies and individuals, noting that “whether someone is working with a smartphone or a full production studio, what matters is clarity of vision and commitment to truth.”

Participants must be at least 18 years old to enter.

As antisemitism continues to rise across ideological and geographic lines, CAM officials said the challenge reflects a growing belief that cultural and creative tools are essential to confronting hate in the digital age.

“This is about flooding the public space with content that is too factual to dismiss and too powerful to ignore,” the organization said.