Women are better at sales than men, according to findings by Gong.io, a Ramat Gan-based company that allows sales teams to analyze sales conversations using artificial intelligence to find out what is going right – and wrong – in their sales calls.
After analyzing tens of thousands of sales calls made by Gong.io customers, 86% of women were found to have met their sales quotas, compared with 78% of men.
“When we asked why that is, we found that there is a very significant difference in how much time women spend listening compared to how much time they spend talking,” said Eilon Reshef, the company’s co-founder and chief product officer. “We found that women listen about 16% more than men, with what is known as empathetic listening or active listening, where they are asking questions and listening as the customer talks through an issue. And that is helping them to close more deals.”
After analyzing tens of thousands of sales calls made by Gong.io customers, 86% of women were found to have met their sales quotas, compared with 78% of men.
“When we asked why that is, we found that there is a very significant difference in how much time women spend listening compared to how much time they spend talking,” said Eilon Reshef, the company’s co-founder and chief product officer. “We found that women listen about 16% more than men, with what is known as empathetic listening or active listening, where they are asking questions and listening as the customer talks through an issue. And that is helping them to close more deals.”
