Prime Minister Benjamin Netanyahu is being "bullied" by the political opposition, according to a video campaign the Likud Party released on Sunday.
In the video, a mother is seen working on a series of posters when she receives a call from her child, who says they are being bullied at school.
The mother realizes that the bullying her child is experiencing is apparently no different than the treatment Netanyahu receives at the hands of the opposition, and the posters she is working on are revealed to be anti-Netanyahu posters, reading the Hebrew phrase "Rak Lo Bibi" (Anyone but Netanyahu).
No longer wishing to be a part of the alleged "bullying" campaign, the mother then throws out the posters while on her way to comfort her child.
The video campaign was additionally posted on the Likud Party's X/Twitter account, accompanied by the phrase, "End the boycotts."
Culture and Sports Minister Miki Zohar, himself a Likud member, posted the video on his own X account later on Sunday, reiterating the party's message.
"Enough with the boycotts," he wrote. "Vote for Netanyahu and the Likud!"
KAN: Netanyahu undecided on campaign strategy, fears Likud will lose election
The campaign video's release comes following a KAN News report on Wednesday that Netanyahu is struggling to win back the seats his party lost in recent polls.
According to the report, he believes Likud will lose the October election given the current trends, having still not decided what type of campaign to run.
"We lost 10 seats," Netanyahu was quoted by KAN as saying. "I don't know how to get them back."
Shir Perets contributed to this report.