An Israeli Home Front Command reservist has launched a new AI platform for children in Israel after deciding, during a break from reserve duty amid the ongoing war, that his son’s screen time could be used to create, not just consume, according to company materials. The platform, Yuvi LAB, was developed by Moti Malka together with his 10-year-old son and a small team of colleagues against the backdrop of Israel’s broader push toward AI-powered learning tools for students.
Designed for children as young as six, Yuvi LAB is a free, web-based platform that allows users to build games, apps, and educational content through a natural-language AI interface, echoing wider efforts to integrate artificial intelligence into teaching and classrooms. According to the company, the system requires no login and was built around accessibility, simplicity, and safety, while also allowing children to share projects, explore creations by others and improve existing work, similar to the broader conversation around personalized AI learning in Israeli schools.
Built during reserve duty
Malka, who has served hundreds of reserve days since the October 7 war began, said the idea emerged after he returned home following the birth of his fourth child and saw his son spending long hours gaming. That moment, according to the company, led him to look for a way to turn passive screen use into creative and practical learning.
The first version of the platform was built during reserve breaks and while the family was taking shelter with a newborn, the company said. Friends and fellow technology professionals later joined the effort, driven by the belief that children need more hands-on tools to prepare for a world in which AI will play a central role.
How the platform works
Behind the platform is a multi-agent AI system that combines advanced language models with coding-focused models, according to the company. A routing mechanism is designed to match each task with the most suitable model, whether a child is asking a question, building a game or working through a problem.
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Yuvi LAB also says it adapts to each child’s level and preferred learning style, using contextual memory to provide more tailored guidance over time. The company said the platform follows a privacy-first model, does not store personally identifiable information and filters AI-generated content before it is shown to users.
Part of a wider AI education push
The launch comes as Israel has expanded efforts to integrate AI into education. The broader trend has been reflected in recent Jerusalem Post coverage, including the Education Ministry’s declaration of 2025 as the year of AI in education, its nationwide AI-focused school plan, the rollout of AI tutors for Israeli students, and school-level efforts to use AI for personalized learning.
According to the company, Yuvi LAB drew more than 800 active users and generated over 1,000 projects within its first two weeks. For its founders, that early traction points to a larger goal, helping children use technology not only for entertainment, but for creation, learning and collaboration.
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