Whether or not US President Barack Obama is re-elected will not just determine the future of politics, it is also likely to influence the future of political punditry as well. The media has been following the US elections with two very, very different narratives. Apart from the obvious – i.e. Democrat versus Republican—opinions were divided between those who thought the race was way too close to call and those who predicted with great confidence that Obama was far more likely to win.Most of the media—including the most respected outlets—continued with the traditional focus on the national polls. Even when state-level polls were cited, analyses often cherry-picked the more interesting polls or ones that suited the specific bias of the pundit. While on occasion this analysis has given one candidate or another an advantage of several points, more often than not they declared the race “neck-and-neck,” and well within any given poll’s margin of error.