The 13 Best Email Marketing Courses

 Email Marketing Course at the workplace (photo credit: Adcore)
Email Marketing Course at the workplace
(photo credit: Adcore)

Engaging with customers can make or break a good sales quarter for any business, making investing in an email marketing course more worthwhile. With this list of the 13 best email marketing courses, you’ll be sure to find the one that aligns with your business values. 

These courses are full of crucial email marketing information that will take your campaigns to the next level. Each class offers a range of budgets to suit independent, freelance marketers, small business owners, and larger organizations with a pool of talented digital marketing professionals.

Top 13 Email Marketing Courses

  1. Udemy MailChimp Email Marketing Course
  2. Google Digital Garage Email Marketing Basics
  3. LinkedIn Learning Email Strategy and Optimization Course
  4. Hubspot Academy Email Marketing Certification Course
  5. ClickMinded Email Marketing Course
  6. ReliableSoft Academy Email Marketing Course
  7. Skillshare Email Marketing Essentials
  8. Wishpond Email Marketing Masterclass for Beginners
  9. SimpliLearn Advanced Email Marketing Certification Training
  10. Shopify Learn Ecommerce Email Marketing 101
  11. GetResponse Strategic Email Marketing Course
  12. AWeber Email List Building Blueprint Course 
  13. Your Primer Email Marketing Course

Choosing an Email Marketing Course

What are the best online email marketing courses? With so many choices, you may get a headache deciding which one to pick. However, knowing your strengths and what level you’re ready for can help you start. 

What Is Your Learning Level?

Are you now dipping your toes into the world of digital marketing? If so, you might opt for a beginner-friendly email marketing course. However, digital marketing is a vast enterprise, and some technological languages can be daunting to learn. 

Evaluate Your Goals

Consider what your goals are for your email marketing campaigns. Do you want to engage and retain more customers with calls to action, or are you looking for more newsletter sign-ups? Knowing your overall marketing goals will help you choose the right course for you.

Who Is Your Target?

Knowing and understanding your target demographic is part of the battle when considering a great email campaign. Even with the most advanced courses on this list, your campaigns won’t hit the required target if you don’t have a basic understanding of who you are marketing to.

Are You More Creative or Analytical?

While you’ll need to be creative and analytical for a great email campaign to blast off, it’s helpful to know your strengths and weaknesses. 

For example, if you’re great at designing a beautiful webpage or email but don’t have the copywriting prowess, make sure the email marketing course you choose will help bolster than weakness and turn it into another skill you’re great at.

1. Learn MailChimp with Udemy - Our Top Pick!

Considered one of the leading digital marketing services, Udemy offers an email marketing course to help you learn how to grow your email list, create split test campaigns, and optimize your email campaigns to reach outstanding levels of customer engagement. 

Since this course is made for learning MailChimp, you will have to obtain a MailChimp account to create email campaigns, sign-ups, and opt-in forms and build client-based email lists.

  • PRICE: $49.99
  • MODULES: 4 sections, including 29 lectures
  • LEVEL: Beginner to Advanced
  • HOURS: 4+ hours

2. Google Digital Garage Email Marketing Basics

You can’t have an outstanding email marketing campaign without knowing the inner workings of digital marketing, so Google has integrated its email course into a digital marketing course to help you get started. 

Each module contains a short video and a question and answer section. It also features easy navigation and a full transcript of the video. This course is excellent for beginners who want to jump right into digital and email marketing.

  • PRICE: Free
  • MODULES: 5
  • LEVEL: Beginner
  • HOURS: 30 minutes - 3 hours

3. LinkedIn Learning Email Strategy and Optimization Course

For those looking for an intermediate email marketing course, LinkedIn Learning offers a module for existing business and marketing professionals to hone their skills. In this course, you’ll learn how to formulate newsletters and e-commerce post-transactional emails that are personalized to your client base. 

Learn how to optimize emails with robust strategies and tactics that increase customer engagement and retention with eight video lessons taught by Virginia O’Conner. The lessons include learning how to enhance your email copy, creating actionable subject lines, and eye-catching calls to action.

  • PRICE: $49.99
  • MODULES: 4 lessons, including eight videos
  • LEVEL: Intermediate
  • HOURS: 1 hour

4. Hubspot Academy Email Marketing Certification Course

We couldn’t create an email marketing course list without adding Hubspot. Hubspot Academy is one of the nation’s leading digital marketing sources for businesses and offers various free courses that range from email marketing to SEO optimization. 

Their free email marketing course teaches everything from growing your business through email campaigns by analyzing customer behavior to utilizing tools and strategies to build the foundation for your business. The Hubspot Get Certified in Email Marketing course covers nine lessons, including 28 videos with almost ten quizzes.

  • PRICE: Free
  • MODULES: 9 lessons, including 28 videos
  • LEVEL: Beginner
  • HOURS: 3+ hours of content

5. ClickMinded Email Marketing Course

ClickMinded offers a comprehensive email marketing course perfect for medium to large businesses looking to up their email campaign game. 

This course features seven sections with walkthroughs and strategies for copywriting and design. The price of the course is steep, but ClickMinded rolls out updates to their courses every so often, and the price is for lifetime access.

  • PRICE: $997
  • MODULES: 7 lessons
  • LEVEL: Intermediate
  • HOURS: 3+ hours

6. ReliableSoft Academy Email Marketing Course

Great for beginners in the industry, ReliableSoft Academy features an easy-to-follow, simplistic style of email marketing for anyone interesting in getting their start in digital marketing. 

ReliableSoft’s course starts with the basics of getting started, why and how email marketing works, and the mistakes every first marketer makes. 

This course is part of a larger bundle that encompasses ten digital marketing courses included in the Digital Marketing Course Bundle. Knowing how all aspects of digital marketing work with each component will help your email campaigns truly stand out.

  • PRICE: $119
  • MODULES: 10 courses with 75 lessons
  • LEVEL: Beginner to Intermediate
  • HOURS: 20+ hours

7. Skillshare Email Marketing Essentials

If you’ve been on the internet lately, you might know about the company called Skillshare. Skillshare is a popular online library of various skill sets taught by professionals in their fields. 

This course is free and takes about a half-hour to complete from start to finish, making it a great class for beginners wanting to learn the basics of email marketing.

  • PRICE: Free with a 7-day trial, then $14/month
  • MODULES: 9 lessons
  • LEVEL: Beginner
  • HOURS: 30 minutes

 Skillshare Email Marketing Essentials course (credit: Adcore) Skillshare Email Marketing Essentials course (credit: Adcore)

8. Wishpond Email Marketing Masterclass for Beginners

Wishpond offers a classic, straightforward approach to email marketing courses. In this 30-minute class, you’ll learn through 7 different videos, discussion forums, and one survey. 

  • PRICE: Free
  • MODULES: 8 lessons, including seven videos
  • LEVEL: Beginner
  • HOURS: 30 minutes

9. SimpliLearn Advanced Email Marketing Certification Training

With SimpliLearn, you’ll master advanced marketing strategies and learn email campaign techniques from the pros. Drafting an email and developing a content strategy are just some aspects of this course. If you’re looking to get a certification to add to your qualifications, SimpliLearn is well worth the cost.

The most advanced course on this list, SimpliLearning, offers in-depth and high-quality content that includes downloadable workbooks, practice tests, and hands-on projects to help you master your growing email lists and campaigns.

  • PRICE: $499
  • MODULES: 10 lessons
  • LEVEL: Advanced
  • HOURS: 20+ hours

10. Shopify Learn Ecommerce Email Marketing 101

Turning potential clients into loyal customers is now super easy with Shopify’s e-commerce email marketing course. Learn to create impactful product spotlight emails and thank you follow-ups after purchases. 

  • PRICE: Free
  • MODULES: 38 lessons
  • LEVEL: Beginner
  • HOURS: 2+ hours

11. GetResponse Strategic Email Marketing Course

Learn how to create email list building, what the elements of an effective email are, and how to design an email campaign to gain the highest conversion rates, all in this email marketing course by GetResponse University. 

  • PRICE: Free
  • MODULES: 9 lessons
  • LEVEL: Beginner
  • HOURS: 2+ hours

12. AWeber Email List Building Blueprint Course 

Perfect for beginners, this course by AWeber starts with the building blocks of email marketing strategies, including researching target demographics, creating topics for lead magnets, and honing copywriting and design skills. 

  • PRICE: Free
  • MODULES: 6 video lessons
  • LEVEL: Beginner
  • HOURS: 1 hour

13. Your Primer Email Marketing Course

Owned by Google, Your Primer is a vast online library of marketing and tech courses owned by Google. You’ll learn everything from customer retention and engagement to avoiding pesky spam filters. 

This course offers the basics with no video content but suggests other Your Primer email marketing courses to build the blocks of your digital marketing kit once you’ve finished. 

  • PRICE: Free
  • MODULES: 8 text-based lessons
  • LEVEL: Beginner
  • HOURS: 30 minutes

Main Takeaways

Whether you are a beginner starting your email marketing journey or an advanced-level marketer who wants to stay up-to-date on new strategies, this list will have the course you’re looking for. You will learn up-to-date tactics on creating lead magnets, conversion rates, and how to draft a stellar email campaign.

Additional Marketing Courses to Consider

There is undoubtedly a large variety of courses and mediums in the marketing world. Whether you’re looking for online courses for social media or podcasts for digital entrepreneurs, there is sure to be a match. These are some of the additional options we recommend within our top courses series that cover other areas of digital marketing.

The 13 best email marketing courses

The 15 best social media marketing courses

The 13 best SEO courses online

The 18 best digital marketing courses

The 11 best Facebook ads courses

We also recommend following these marketing podcasts and marketing blogs to deepen your industry knowledge.

This article was written in cooperation with Adcore

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