By AVI STERNUpdated: JULY 31, 2022 16:42 Digital Marketing Course at the workplace(photo credit: AdobeStock)
Digital marketing is an ever-evolving industry, which means that whether you’re new to online marketing or a seasoned veteran, there’s always an opportunity to broaden your knowledge.
While there are countless ways to learn the latest digital marketing strategies and techniques online, it can sometimes be hard to find an online course that matches your needs. That’s why we’ve scoured the internet for the best online digital marketing courses available.
Here are 17 of the best digital marketing courses online today.
Table of Contents
Amphy Live Digital Marketing Courses – Our Top Pick Course
Google Digital Marketing & E-Commerce Certificate – Best Free Course
Social Media Marketing Course From Hubspot Academy – Best for Marketing in Social Media
SEO Training Course From Ahrefs – Best for SEO Training
Digital Marketing: How To Generate Sales Leads on Udemy – Best for Generating Leads
Facebook Ads Masterclass From Skillshare – Best for Those Using Facebook Ads
Learn Instagram Marketing From Hubspot Academy – Best for Instagram Marketing
Google Data Analytics From Grow With Google and Coursera – Best for Data Analysts
The Complete Link Building Course on Udemy – Best for Link-Building
Digital Marketing Bootcamp From Simplilearn – Best for Beginners and Experts
E-Commerce Email Marketing 101 From ShopifyLearn – Best for Email Marketing
Diploma in E-Commerce Web Development From Alison – Best for Web Designers
Digital Marketing Specialization From Coursera – Best for Aspiring Digital Marketers
Tik Tok Marketing for Business Course From Later – Best for Tik Tok Marketing
SEO Toolkit Course From Semrush Academy – Best for Those Using Semrush
Digital Marketer Nanodegree From Udacity – Best for Personalized Support and Mentorship
Fundamentals of Digital Marketing From Google – Best for the Basics of Digital Marketing
Technical SEO Certification From Moz Academy – Best for SEO Analysts
Things To Consider When Choosing an Online Digital Marketing Course
When selecting an online digital marketing course, there are certain things you may need to keep in mind.
#1 Cost
What is your budget, or would you benefit more from the free online digital marketing courses available on this list?
#2 Flexibility
When it comes to online courses, you may need room for flexibility, especially if you already have a busy schedule.
#3 Course Curriculum
Make sure to look at the course curriculum for each if you only want to learn a certain aspect of digital marketing.
#4 Length of Course
How many hours, days, or months will you need to invest in taking and finishing this course?
Best Online Digital Marketing Courses
Below are some of the best online digital marketing courses to dip your feet into the world of digital marketing.
Amphy offers countless live online courses on digital marketing for you to choose from. That’s right, your teacher is speaking to you directly through live streaming video. You can ask questions, request to spend extra time on any topic, and interact. Pre-recorded classes, while useful, simply don’t provide this level of interaction.
It’s a more human way of learning online.
Having a live teacher to convene with helps students stay consistent with their studies. You’ll be shocked by how much you can learn in a short amount of time.
On Amphy, you can learn just about any area of digital marketing. From SEO to social media, branding, email marketing, content marketing, and the list goes on. Go ahead and check it out, Amphy is free to join.
Cost: $6 - $200 per lesson
Modules: Digital marketing basics, SEO, social media, branding, email marketing, content marketing, etc.
If you’re brand new to the world of digital marketing, this free course from Grow with Google is a great place to start.
During the course, you will learn skills that will prepare you for any entry-level digital marketing position. The course teaches the student how to use popular tools such as HubSpot, Shopify, Google Analytics, Mailchimp, and more.
Once you graduate, you’ll have the knowledge and skills that most digital marketing jobs require. Google also provides career resources that get you in touch with employers that are currently hiring.
Cost: Free
Modules: Foundations of digital marketing, SEO/SEM, social media marketing, and email marketing
Mastering social media is an essential skill for any digital marketer, and this short course from Hubspot Academy will get you up to speed. This course is ideal for beginners or business owners looking to grow their social media presence.
In this course, you’ll learn how to develop an effective social media marketing strategy for your business. The course also prioritizes building an inbound strategy that encourages customers to interact with your social media accounts.
After this course, you’ll have a firm grasp of the basics of social media marketing.
Cost: Free
Modules: Developing a social media strategy, social media monitoring, building a content strategy, extending social media reach, and social media advertising
Search engine optimization is one of the most important aspects of digital marketing. Luckily, Ahrefs Academy has some of the best tools in the industry that make understanding SEO easier.
If you want to rank higher in Google search results, this SEO training course will get you started. After completing this course, you should have a firm grasp on how to generate free organic traffic to any website.
Cost: Free
Modules: Keyword research, on-page SEO, link-building, and technical SEO basics.
Whether you’re selling products or services, new sales leads are essential to growing any business. This course on Udemy teaches students how to generate more business and leads online.
You’ll learn how to use a website, emails, social media, sales funnels, and landing pages to generate more leads for your business.
This course is ideal for students and those who are already running a business or are responsible for generating leads.
Cost: $14.99
Modules: Attracting leads through your website, SEO, content marketing, landing pages, social media lead generation, and email marketing
Facebook Ads help countless businesses generate massive profits. If you want to learn how to tap this essential digital marketing resource, this course from Skillshare can help.
The Facebook Ads Masterclass covers everything you need to know about Facebook Ads. Learn about ad objectives, targeting, optimization, design, and more during the course.
If you subscribe to Skillshare for this class, you’ll also get access to thousands of other digital marketing courses included in the cost.
Cost: $168/year for a Skillshare subscription
Modules: Creating a Facebook Ads campaign, effective e-commerce strategies, increasing Facebook Ads conversions, understanding ad statistics, and more
Length of study: 11 hours
Skill Level: Beginner to advanced
Facebook Ads digital marketing course (Credit: AdobeStock)
While short, this Instagram course offers plenty of information that will improve your Instagram marketing results.
During this online digital marketing course, you’ll get lessons on Instagram marketing strategies and how to analyze your Instagram ads.
Instagram runs on engagement with followers, and this course shows you how to maximize your time on the app and convert it into active, real followers.
Cost: Free
Modules: Instagram marketing strategy, creating Instagram content, getting more Instagram followers, and creating and analyzing Instagram ads
If you’re an aspiring digital marketer or analyst, this course is nearly essential. You’ll learn in-demand skills that will have you ready to apply for entry-level data analyst positions.
This course can take a novice and turn them into a data or marketing analyst. During the course, you’ll gain experience with data types, how to solve problems with data, and how to analyze data.
While this is a long course, it offers everything you need to find a high-paying job in digital marketing.
Cost: $39/month for Coursera subscription
Modules: Foundations of data analytics, data-driven decision making, preparing data for analysis, checking and cleaning data
Link-building is an extremely effective digital marketing method and is a major factor in a website’s Google search rankings. If you want a website to rank #1 on Google, you need to know how to effectively build links.
This course provides a step-by-step process on how to build high-quality backlinks for your website. Skills like competitor research, anchor text, keywords, and more are covered throughout the course. You’ll also gain the knowledge to track your likes, progress, and keywords.
Cost: $13.99
Modules: Foundations of link-building, strategies for link-building, tracking backlinks and rankings
If you’re looking for a course that has it all, the digital marketing course from Simplilearn is for you. This course covers nearly everything you’ll need to go from beginner to expert in less than one year.
Through 45 projects, students gain expertise in essential tools like Facebook, Google Analytics, YouTube, Moz, SEMrush, Instagram, and more. You’ll get certifications for most of the tools, as well. While expensive, this is one of the most comprehensive courses on this list and is a great deal for serious digital marketing students.
Cost: $1283.00
Modules: Mastering SEO, content and social media marketing, advanced web analytics, advanced pay-per-click strategies, and a digital marketing capstone
While many businesses focus on social media marketing, email is still an essential form of digital marketing. It’s a cost-effective way to directly communicate with interested customers and leads.
If you own or operate a Shopify store, this course in email marketing can boost sales and lead generation. The skills learned in this class can also be translated to any e-commerce website.
Cost: Free
Modules: Lead generation, marketing with email newsletters and email campaigns
If you’re interested in web design, this course from Alison teaches you how to build an e-commerce website from scratch. We found this site to be a great way to improve web design skills.
The course starts with an introduction to e-commerce and web development using PHP and Bootstrap. During the course, you’ll learn how to create shopping carts, forms, and payment systems for your website, plus more.
Cost: Free
Modules: MySQL and PHP, dynamic programming, enhancing website functionality, e-commerce models, and payment functionalities
This seven-part course offers all the knowledge you need to succeed as a digital marketer. The course gives students an advanced understanding of key digital marketing skills and strategies.
From theory to practice, the course features seven lessons taking you from beginner to expert marketer. There is a heavy focus on data analytics and marketing principles during the course.
Cost: $39/month for Coursera subscription
Modules: The digital revolution, marketing in a digital world, digital marketing in theory and practice
If you want to learn how to grow your brand on Tik Tok, this course will turn you into a pro.
The course covers the best practices that encourage visitors to engage with your content. This video course is great if you want to tap into the latest trends and create viral videos that boost your business.
Cost: Free
Modules: Building a content strategy, creating viral TikTok videos, optimizing your TikTok bio, mastering the TikTok algorithm, and understanding TikTok analytics
Semrush is an essential tool for digital marketers that provides massive amounts of data. If you’re lost when you open Semrush, this course will put you on the right track.
The SEO Toolkit Course provides SEO beginners with the tools needed to succeed and is also great for advanced SEO marketers to help them improve their skills while using the Semrush Toolkit.
Cost: Free
Modules: Keyword research, on-page SEO, competitor analysis, content marketing, and link-building campaigns
Udacity’s three-month crash course provides all the knowledge needed to become a successful digital marketer.
During the seven-part course, which dives into marketing fundamentals, SEO, and more, you’ll complete several real-world projects that ensure you have the skills needed for your next job.
While costly, you’ll get personalized support, mentorship, access to a student community, and career assistance with Udacity.
Cost: $399/month
Modules: Marketing fundamentals, marketing data, social media marketing, SEO/SEM, and digital advertising
Google offers this free course that teaches the fundamentals of digital marketing. You’ll learn the basics of digital marketing from Google trainers over 26 modules.
The course takes you through the first steps of building an online presence and how to develop your presence. By the end of the course, you’ll have expert knowledge of Google Search, online business strategies, SEO, and social media.
This online digital marketing course also offers a certificate that greatly improves your chance of landing your dream job.
Cost: Free
Modules: Building a web presence, SEO planning, improving search campaigns, advertising on mobile, and web analytics
MOZ is another essential tool for digital marketers and SEO analysts. They offer courses for all skill levels and can improve your SEO skills. This course is for seasoned SEO analysts looking to enhance and certify their skills.
Technical SEO is ideal for web developers that need to improve their SEO skills. You’ll learn how to implement technical SEO on websites and how to ensure your website is crawlable by search engines. Site performance and accessibility are also taught during the course.
Cost: $395
Modules: Fundamentals of technical SEO, designing for crawlability, building for indexation, accessibility, and site performance
Length of study: 5 hours
Skill Level: Intermediate to advanced
Main Takeaways
The best time to start learning about digital marketing is right now. Whether you’re hoping to improve your website SEO or want to know how to go viral on TikTok, there’s a digital marketing course to suit your needs.
Our top picks, Amphy, Google Digital Marketing & E-Commerce Certificate, Hubspot Academy’s Social Media Marketing, and Ahrefs’ SEO Training Course, are the first ones you should look into.
Additional Marketing Courses to Consider
There is undoubtedly a large variety of courses and mediums in the marketing world. Whether you’re looking for online courses for social media or podcasts for digital entrepreneurs, there is sure to be a match. These are some of the additional options we recommend within our top courses series that cover other areas of digital marketing.
