Bar Zohar will represent the brand’s leading beauty values in Israel: femininity, elegance, expertise and innovation. In addition, the company announced the participation of Dr. Lehavit Akerman, a dermatologist, who represents the medical values as the brand’s scientific adviser in Israel.
Bar Zohar will participate in Vichy’s digital campaigns and social media activities. Further, she will take a significant part in the launches of a new series of products and will create content that connects to the brand’s values that represent healthy beauty. The first joint activity will take place at the end of January for the launch of Vichy’s new serum from the LiftActiv line.
Former child star Bar Zohar is a prominent figure in Israel’s entertainment industry. She is currently participating in the Channel 12 TV show Dancing with the Stars.
The Vichy brand combines science, antiaging products and extensive recommendations from dermatologists around the world. Through activities with Bar Zohar, whose image is compatible with the brand’s values and who is loved by the Israeli public, Vichy will be able to make the brand’s vision accessible to the general public, empowering women and men by encouraging them to maintain their skin health at every stage of their lives.