Michael Jordan

Brands' rise and fall: The phenomenon behind trendiness

Unraveling the enigma of brand ascension and decline: Why do brands become cultural icons and what prompts their eventual downfall? Insights from a branding expert ahead of the upcoming conference.

|ByMICHELLE WILLS
The Stanley cup and the Samba shoes. What made them a trend and when did it become too much?
A pair of 1985 Nike Air Jordan 1s, made for and worn by US basketball player Michael Jordan

White sneakers, army boots and Zionist dreams

I tried explaining to my son how irrational it is to buy sneakers at a premium price, not for quality, but image – our talk got me nowhere, he still wanted the Air Jordans.

|ByURI PILICHOWSKI
Likud MKs applaud Prime Minister Benjamin Netanyahu ahead of his first trial hearing on Sunday

The last dance of Benjamin Netanyahu, Israel's Michael Jordan – opinion

Like Mike in his final season with the Bulls, an expiration date was placed on Netanyahu’s fifth term, upon its commencement.

|ByOPHIR FALK
A pair of 1985 Nike Air Jordan 1s, made for and worn by US basketball player Michael Jordan

Michael Jordan's first Air Jordan sneakers sold for record $560,000 in auction

The Air Jordan 1s, designed for Jordan in 1985 and the first ever signature sneakers, were expected to sell for between $100,000 and $150,000 in the auction.

|ByREUTERS