Company

Why most go-to-market strategies fail before launch

Product Marketing expert Liliia Beliaeva shares why successful launches depend on strategy, audience understanding, and the ability to turn data and insights into real business decisions.

A strong GTM strategy turns products into market successes.
AI is transforming how local businesses are discovered, trusted, and chosen.

How AI SEO companies are changing local business visibility

Strauss Group inaugurates Michael Campus in Ahihud

A turnover of NIS 7 billion has entered Strauss into the list of centralized companies

Opening of Ofer Mall in Petah Tikva, November 22, 2020

Fashion chains Onot and Jump file urgent application for stay of proceedings


Nvidia leaves gaming behind: The dramatic decision not to launch new graphics cards in 2026

Surging AI demand and global memory shortages push gaming aside. Nvidia prioritizes high-profit AI chips, delaying graphics card launches that once built its success in the gaming industry.

Nvidia CEO Jensen Huang.

Rapper Tyga shares VIP member status on 1win

Tyga boarding the 1win VIP jet.

This is not just another store: Puma brings a completely new experience to Israel

With an investment of approximately NIS 1M, Puma launches an innovative concept store that combines sports, fashion, and technology, featuring hundreds of models and international collaborations.

Puma store at Big Fashion Glilot.

The end of traffic jams? Flying cars head to mass production for 2027

Xpeng’s president reveals the timeline for a transport revolution: The company is expected to sell flying cars as early as 2027, while humanoid robots will reach the market at the end of 2026.

Flying car from the Chinese company Xpeng.

150 km in 5 minutes: Paz launches ultra-fast 400 kW chargers

Paz expands its EV charging network with ultra-fast chargers at three initial stations. Locations and pricing are revealed.

Paz’s new 400 kW charging stations.

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.

AI isn’t breaking IAM - it’s revealing what was already broken

“AI isn’t the cause of IAM problems - it exposes and highlights pre-existing weaknesses in identity and access management systems.”

Reinventing recruitment: How AI is shaping the future of hi-tech hiring - opinion

Many technology companies still recruit using very outdated methods, with long processes and complex bureaucracy that cause potential candidates to rush toward competitors.

AI. Illustration.

Gurhan Kiziloz’s Spartans.com reaches global top 14 while still in beta

“Spartans.com reaching the global top 14 in beta proves Kiziloz’s model of tight control and fast execution delivers results early.”

Not just apartments: Airbnb’s new service that will save you stress

You can now pre-book an Airbnb airport transfer instead of searching for a taxi or local apps. A driver will wait with a sign at arrivals. Available in 125 cities.

Taxis at Bangkok Airport.