Playtika’s IPO would come amid a surge in demand for mobile gaming, as more consumers stay home during lockdowns aimed at curbing the COVID-19 pandemic.
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"All genders are equal, so why is the Queen worth less? And what about the Jack? Where's the princess?"
Unlike most success stories that started out of garages, this one started out of a casino bar. Go figure.
On its crowdfunding page on IndieGoGo, the game refers to itself as "like that other game but much more frum," referring to the popular satirical and subversive card game Cards Against Humanity.
The UK gambling industry has grown exponentially over the last couple of years. And, current trends show that is will continue to grow as the mainstream adoption of the industry is sought.
The release of such a versatile product is very timely, as it coincides when so many people are confined to their homes due to the widespread outbreak of COVID-19.
"As part of this important response to the COVID-19 pandemic, Playtika is fully committed to helping people worldwide stay safe and feel connected."
The iGaming industry has evolved since the first online casino game was launched in the mid-90s. with its net worth estimated to be $138.7 billion in 2018 and 152.1 billion in 2019.