Ministry of Tourism

Beyond the postcard

A new campaign invites audiences to experience Israel’s living culture

Michael Izhakov, Director General of the Israeli Ministry of Tourism: "We chose to show Israel through people, real moments, experiences, culture, and the joyful Israeli spirit".
Michael Izhakov, Director General, Israeli Ministry of Tourism

'I Am Israel': Tourism Ministry launches major campaign at 'Post' Conference

 An El Al Boeing Dreamliner is prepared for its next flight at Ben Gurion Airport.

Israel showcases tourism revival at London’s WTM fair

 Asaf Ben Ari, CEO of the Bein Harim tour company.

Israel's airspace reopens after Iran ceasefire, but tourism industry still on road to recovery


The "Israeli Tuscany": New wine park in Zikhron Ya'akov to boost tourism

A new tender offers land for 265 guest rooms in two hotels at Zikhron Ya'akov's Wine Park. The city, home to many wineries, aims to become a top attraction for both domestic and international tourism

Photo from the viewpoint of the Wine Park in Zikhron Ya'akov.