Spokesperson

Captain Ella trades desk for the field as IDF's new Arab spokesperson

Lt. Col. Ella Waweya, aka ‘Captain Ella,’ was recently named as the next army spokesperson for the Arab world

Head of the Arabic media desk at the IDF Spokesperson Unit Major "Captain" Ella Waweya; highest ranked Arab Muslim IDF soldier. 20.7.2024.Premium
IDF's Arabic-language spokesperson Avichay Adraee poses for a picture at the Foreign Ministry, in Jerusalem, September 6, 2017

A new IDF face in Arabic exposes tensions in the Arab world - opinion

Maj. Ella Waweya, the new Arabic language spokesperson, pictured on July 7, 2024.

Israel's 'Captain Ella,' highest-ranking Muslim officer, named IDF's new Arabic spokeswoman

Police Spokesperson Aryeh Doron visits the Western Wall in Jerusalem's Old City, during the first Friday prayers of the holy month of Ramadan, March 7, 2025.

Police spokesman barred from commissioner's office, excluded from meetings amid rift


Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

Israel's information war is underfunded and sabotaged, Eylon Levy tells Report

The Jerusalem Report spoke to Eylon Levy to discuss the information war Israel is now facing.

Eylon Levy speaks at a rally in Hostages  Square in Tel Aviv.

Goodbye, 'Mr. evacuate now': Arab outlets weigh in on Adraee’s retirement

Col. Avichay Adraee, the IDF's Arabic-language spokesperson for nearly 20 years, is set to retire, with discussions underway to find his successor.

IDF Arabic spokesperson Col. Avichay Adraee.

IDF's Arabic-language spokesperson Col. Avichay Adraee to retire from military service

Adraee joined the IDF Spokesperson's Unit in 2005, following time served in the Intelligence Directorate's Unit 8200.

IDF's Arabic-language spokesperson Avichay Adraee poses for a picture at the Foreign Ministry, in Jerusalem, September 6, 2017

25 ViZionaries: Keren Hajioff - No. 22

A leading figure in Middle East affairs and strategic communication

Keren Hajioff

The airline launches a new spokesperson and flights starting at $299

Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.

 An Arkia airplane. Flights to Greece have been significantly increased. (Photo: Arkia PR)

Editor's Notes: The missing face in Israel's war - Where is the IDF spokesman? - comment

The absence of IDF Spokesperson Brig.-Gen. Effie Defrin from Israel’s public messaging has created a dangerous vacuum in a time of war.

 A CARTOONIST published a parody of ‘Where’s Waldo?,’ rebranded in Hebrew as ‘Where’s Effie?’, offering a ‘draft notice’ to anyone who could find him.

Daniel Hagari to be replaced as IDF spokesman, retire from military, new chief rules

Hagari had publicly clashed with Prime Minister Benjamin Netanyahu and the coalition • Col. Beni Aharon tipped to take over

 Brigadier-General Daniel Hagari, former IDF spokesperson.

Bibi spox to 'Post': 'The deal isn't a failure, but isn't perfect; it came at a cost' - interview

Israel is watching Iran’s axis of influence closely. 'Our eyes are on this constantly. And if necessary, we will know how to respond.'

 Omer Dostri, Prime Minister Benjamin Netanyahu, February 19, 2025.

25 ViZionaries: Naor Ihia - No. 15

Delivers clear and consistent messaging on behalf of Israel's President.

 Naor Ihia