The Jewish rock band Shlock Rock announced Sunday that they were following in Radiohead's footsteps in releasing their 31st album, No Limits, on the Internet. However, despite citing the British mega-band as the inspiration for their move to offer the album on a 'name your price' basis, Schlock still set a minimum download fee of $1 for the entire 12-song album.
Radiohead, on the other hand, had offered their latest, In Rainbows, as a free download in 2007.
"I wrote twelve songs in four days from my house in Israel," explained Shlock Rock founder Lenny Solomon. "I love these songs and want everyone to have them. With the state of the economy and the music business, we feel that everyone should be able to download this new release. Our unprecedented [sic] pay-what-you-want format now gives the entire population the ability to do so!"
Besides planting a thorn in the side of the music industry, Radiohead's decision to let fans name their own price ultimately proved to be a solid business choice, with the average downloader reportedly shelling out some $8 for a product they could have gotten for free. Which begs the question, why didn't Schlock Rock go the extra dollar?